Select Page
How the Beautyblender became a revolutionary makeup product

How the Beautyblender became a revolutionary makeup product

Following is a transcript of the video.

Narrator: This is the Beautyblender. It may look like a tiny, cute little sponge, but it has revolutionized the beauty industry. It all started with Rea Ann Silva, a Latina makeup-artist-turned-businesswoman. The popularity of the Beautyblender cannot be overstated. It sold 9 million the past year and over 50 million since 2009. The famous egg has been used by celebrities like Kim Kardashian West, Heidi Klum, and more.

But to see where the game-changing tool began, let’s take a trip back to the early 2000s on the set of the TV show “Girlfriends.”

Rea Ann Silva: So, on “Girlfriends,” I had a unique challenge. It was the first show shot in high-def, and, suddenly, in HD, you were able to see every pore, you were able to see every bump. You saw everything on the skin, as opposed to film, where you blast a lot of light and you, you know, you wear 5,000 pounds of makeup. Somewhere along the line, in the development of HD, they figured out that airbrushing was the most natural way to accomplish corrective makeup.

Narrator: Airbrushing is a popular special-effects technique in Hollywood where artists use an airbrush to blow paint onto the faces of actors and actresses. But because of the size of the compressors, airbrushing wasn’t super practical on set.

Silva: It’s a very challenging thing to do because you have to pull your actors off the set. When you have four lead actors, one disappears, then the other one disappears, then the other one, it’s like, well, she left, I’m leaving, they all leave, and then, pretty soon, it’s, like, a whole production-wrangling thing.

Narrator: But Silva couldn’t go back to using traditional brushes to blend foundations and blushes, so Silva needed a tool that could give talent, like the burgeoning fashion icon Tracee Ellis Ross, that same airbrushed look without lugging the compressor to set. She started by taking standard triangular wedges and cutting the edges off to give them a round shape. The result was the earliest version of the Beautyblender. Because of their popularity on set, Silva and her team had to make them every day, and you could say they got a little too popular.

Silva: It was like they sprouted legs and walked away off of set, and I realized people were stealing them. And when I realized people were stealing with them, I was like, I have an opportunity here.

Narrator: The Beautyblender skyrocketed in popularity and, of course, that led to some copycat products.

Silva: Clearly, I created a very successful business with Beautyblender, and, of course, people will want to jump on the bandwagon, and I think, you know, the way I approach it or the way I metabolize it is just, like, if I wasn’t successful, nobody would care, so I must have done something right.

Narrator: After Beautyblender, Silva launched Bounce, a set of 40 shades of foundation in an effort to emphasize diversity in the industry. She started her career working on music videos, doing makeup for artists like Tupac, Dr. Dre, Brandi, and Eve, and later transitioned to movies and TV, working on the sets of “Friday” and “Set it Off,” so she’s no stranger to working with diverse casts. Actors and actresses of color have expressed that makeup and hair departments employ artists who have no idea how to work with different hair textures and skin colors, so it’s no small thing that the Beautyblender was created to make woman of color pop on camera

Silva: I am Mexican, Portuguese, Spanish, and Irish. My children are black. My career has been centered around women of color, and I became known in Hollywood, and really around the world, as one of the first makeup artists that really understood ethnic skins, learned how to really match those skins, be creative in ways to create the colors that just didn’t exist. I’ve been in the union for over 20 years, so there weren’t people that really specialized in those areas, whether it’s hair, whether it’s makeup, and I’m happy to say that I think there’s a little more diversity happening now, so it’s good, yeah.

Read More

Why Team And One-On-One Meetings Are Key During Big Changes

Why Team And One-On-One Meetings Are Key During Big Changes

Getty

When an organization goes through a significant change such as a reorganization or transition in leadership, regular communication can help employees at every level of the company feel informed and invested in the adjustments. An effective way to do this is for leaders to hold regular one-on-one (1:1) and team meetings with their employees.

Below are three reasons for adopting a regular meeting cadence following a big change.

Team meetings bring your employees together.

Reorganizations often result in new teams within a department or a totally new makeup of an existing team. Employees within the teams may or may not be familiar with one another, and if you’re a new leader, they’re probably not familiar with you and your leadership style. Team meetings are a great way to bring the new team together, establish expectations and build camaraderie.

Create an agenda to help guide the discussion, including items such as:

• Updates on the organization — especially related to the aftermath of the recent change — and goings-on in the company. Employees like to hear news from their managers first.

• Specifics about what this change means for the team as a whole.

• Alignment of the team with common goals, especially around any corporate changes.

• Shout-outs to team members for wins and successes. Celebrate one another!

• The occasional inclusion of guest speakers from other teams to help increase employee knowledge about the whole organization.

• Open time for questions and discussion, and even some fun.

Team meetings should last between 30-60 minutes. Reserving a conference room for your team meeting allows employees to step away from their desks and get together without distraction (discourage the use of laptops and cellphones). Take notes and follow up on important items where the discussion extends beyond the meeting.

If the team has remote members, regularly use video conferencing tools to help increase engagement. Find a video conferencing tool that works for your team and get to know it well to iron out any technical bugs or issues.

1:1 meetings allow you to get to know your employees individually.

1:1 meetings provide the opportunity for open dialogue and communication between a manager and employee. This is especially important following a change that impacts an employee, allowing the manager to check in and ensure the employee does not have lingering concerns or anxieties.

With 1:1 meetings following a change, managers can:

• Discuss how the change could positively impact the team member’s career development and goals.

• Explain how this change impacts the employee’s role directly (or indirectly).

• Stop potential issues before they fester into negative attitudes and performance.

• Provide feedback on how the employee is handling or addressing the change.

• Delegate any new tasks appropriately.

Ultimately, 1:1 meetings should be seen as a way for leaders and employees to get to know one another. Employees will feel valued when given this attention, especially if they are unfamiliar with their new leader.

A good rule of thumb for using the time wisely is:

• 10 minutes for the manager.

• 10 minutes for the employee.

• 10 minutes of growth/development.

Pro tip: Establishing an agenda, taking notes and following up on action items is critical to the effectiveness of 1:1 meetings. If you have an office, plan to conduct the 1:1 there with the door closed. Otherwise, reserve a conference room. A closed door can help limit distractions and give the meeting a sense of importance and focus.

Maintaining consistency is vital.

When impactful organizational changes are happening, employees are looking for consistency in their day-to-day. By scheduling (and prioritizing) team and 1:1 meetings, leaders can help promote stability in the wake of change. Leaders can choose how to best schedule all of these meetings throughout a week or month, but the key factor is that they happen.

A team meeting or 1:1 that is consistently canceled by the leader could leave the team discouraged and feeling undervalued. The personal and professional connections established through consistent meetings will help employees at every level of an organization stay informed and invested during big transitions.

Change is never easy, and being a leader through change is even more difficult. Communicating this information is a challenge large organizations face because it is difficult to convey in a broad announcement, but it’s usually the number-one thing employees care about. Group and individual meetings will go a long way in helping you explain the individual and team impacts, establish connections, generate buy-in and motivate your team to stay engaged throughout the transition.

“>

When an organization goes through a significant change such as a reorganization or transition in leadership, regular communication can help employees at every level of the company feel informed and invested in the adjustments. An effective way to do this is for leaders to hold regular one-on-one (1:1) and team meetings with their employees.

Below are three reasons for adopting a regular meeting cadence following a big change.

Team meetings bring your employees together.

Reorganizations often result in new teams within a department or a totally new makeup of an existing team. Employees within the teams may or may not be familiar with one another, and if you’re a new leader, they’re probably not familiar with you and your leadership style. Team meetings are a great way to bring the new team together, establish expectations and build camaraderie.

Create an agenda to help guide the discussion, including items such as:

• Updates on the organization — especially related to the aftermath of the recent change — and goings-on in the company. Employees like to hear news from their managers first.

• Specifics about what this change means for the team as a whole.

• Alignment of the team with common goals, especially around any corporate changes.

• Shout-outs to team members for wins and successes. Celebrate one another!

• The occasional inclusion of guest speakers from other teams to help increase employee knowledge about the whole organization.

• Open time for questions and discussion, and even some fun.

Team meetings should last between 30-60 minutes. Reserving a conference room for your team meeting allows employees to step away from their desks and get together without distraction (discourage the use of laptops and cellphones). Take notes and follow up on important items where the discussion extends beyond the meeting.

If the team has remote members, regularly use video conferencing tools to help increase engagement. Find a video conferencing tool that works for your team and get to know it well to iron out any technical bugs or issues.

1:1 meetings allow you to get to know your employees individually.

1:1 meetings provide the opportunity for open dialogue and communication between a manager and employee. This is especially important following a change that impacts an employee, allowing the manager to check in and ensure the employee does not have lingering concerns or anxieties.

With 1:1 meetings following a change, managers can:

• Discuss how the change could positively impact the team member’s career development and goals.

• Explain how this change impacts the employee’s role directly (or indirectly).

• Stop potential issues before they fester into negative attitudes and performance.

• Provide feedback on how the employee is handling or addressing the change.

• Delegate any new tasks appropriately.

Ultimately, 1:1 meetings should be seen as a way for leaders and employees to get to know one another. Employees will feel valued when given this attention, especially if they are unfamiliar with their new leader.

A good rule of thumb for using the time wisely is:

• 10 minutes for the manager.

• 10 minutes for the employee.

• 10 minutes of growth/development.

Pro tip: Establishing an agenda, taking notes and following up on action items is critical to the effectiveness of 1:1 meetings. If you have an office, plan to conduct the 1:1 there with the door closed. Otherwise, reserve a conference room. A closed door can help limit distractions and give the meeting a sense of importance and focus.

Maintaining consistency is vital.

When impactful organizational changes are happening, employees are looking for consistency in their day-to-day. By scheduling (and prioritizing) team and 1:1 meetings, leaders can help promote stability in the wake of change. Leaders can choose how to best schedule all of these meetings throughout a week or month, but the key factor is that they happen.

A team meeting or 1:1 that is consistently canceled by the leader could leave the team discouraged and feeling undervalued. The personal and professional connections established through consistent meetings will help employees at every level of an organization stay informed and invested during big transitions.

Change is never easy, and being a leader through change is even more difficult. Communicating this information is a challenge large organizations face because it is difficult to convey in a broad announcement, but it’s usually the number-one thing employees care about. Group and individual meetings will go a long way in helping you explain the individual and team impacts, establish connections, generate buy-in and motivate your team to stay engaged throughout the transition.

Read More

Neon makeup is one of 2019’s biggest beauty trends, but the FDA warns it might not be safe to wear around your eyes

Neon makeup is one of 2019’s biggest beauty trends, but the FDA warns it might not be safe to wear around your eyes

  • In June, a makeup blogger who goes by the name Muse reviewed a Huda Beauty palette for their website, Musings of a Muse.
  • The blogger said the Neon Obsessions Palette — which the brand promotes with photos that show the makeup worn on the eyes, like an eye shadow— contained a secondary warning label advising people not to use the product on or around the eyes.
  • Beauty news Instagram account Estee Laundry has drawn attention to the product among similar items from other brands, leading to a bigger conversation around how cosmetics are labeled.
  • Huda Beauty isn’t the first brand to sell a product that the US Food and Drug Administration (FDA) might consider unsafe if used around the eyes, with previous products from Jeffree Star Cosmetics and Urban Decay containing pressed pigments that were said to not be intended for use around the immediate eye area.
  • The FDA lists its approved colors and pigments on its website, and advises people to avoid using cosmetics around their eyes “unless they are intended specifically for that use.”
  • Visit INSIDER’s homepage for more stories.

Neon makeup might be trendy, but it could also be considered unsafe by the FDA.

In June, a makeup blogger who runs the website Musings of a Muse reviewed Huda Beauty’s Neon Obsessions Palette in the shade “Neon Orange.” According to their review, the product contained a secondary warning label advising people not to use the product on or around the eyes.

Now, beauty news Instagram account Estee Laundry has drawn attention to the product among similar items from other brands, leading to a bigger conversation around how cosmetics are labeled.

Beauty blog Musings of a Muse reviewed the Huda Beauty Neon Obsessions Palette in June

The blogger, who goes by the name Muse online, said they ordered the Huda Beauty palette as they “love” to wear “bright pops of orange and coral” on their eyes. Still, Muse advised people to be careful if purchasing the product.

“One thing to take note of with these palettes is the fact they are named Huda Beauty Neon Obsessions Palette and NOT Huda Beauty Neon Obsession Eye Palette or Eye-Shadow Palette,” Muse wrote on their blog. “That’s because [the palettes] contain pressed pigments that are not safe for eye use within the USA by the FDA.”

Muse also said their palette contained a “dual label,” which they felt was “a little deceptive.”

The dual label on Huda Beauty’s Neon Obsessions Palette.
Musings of a Muse

“The first label shows the ingredients, and you have to actually lift up the sticker to see the ‘not intended for the eye area’ warning,” Muse said on their blog. “I think most people likely won’t lift that second label up to see that warning and that sort of sucks.”

Still, the blogger said they used the products on their eyes “without any issues.”

“I am not much of a makeup artist, so using these palettes around my eye area versus near my immediate eye area doesn’t quite work for me,” Muse said. “I don’t have sensitive eyes nor do I experience allergic reactions to eye shadow, eyeliner, etc. So, I sort of blew off the warning but I do not recommend or encourage anyone to do the same.”

A Huda Beauty palette owned by the blogger behind Musings of a Muse.
Musings of a Muse

People on Instagram are now upset at Huda Beauty and other beauty brands for appearing to falsely market neon palettes

In an Instagram post on Sunday, the anonymous users behind Estee Laundry, an account that tracks problems within the beauty industry, asked their followers to share thoughts on brands like Huda Beauty selling makeup that isn’t deemed safe to use on the eyes.

In addition to Huda Beauty, the Instagram account also showed products from other major brands including Kylie Cosmetics, Lorac, Violet Voss, and Anastasia Beverly Hills, among others. INSIDER was not able to verify if all the mentioned products were not considered safe to use around the eyes by the FDA, but did reach out to the brands for comment.

“Laundrites, what do you all think of companies not disclosing that their neon/vivid palettes are ‘not safe for use’ around the eyes?”

Many people said in the comments of Estee Laundry’s post that they feel brands should not be marketing these products like eye shadow — with promotional photos of the products worn in the eye area — if they are not intended to be used around the eyes.

“If it’s marketed as an eye-shadow palette, it’s incredibly irresponsible,” one Instagram user wrote.

“For people who don’t yet know if they react sensitively, the labeling should be super clear,” another person said.

“I will never support a brand that lacks transparency,” someone wrote in the comments.

“It’s NOT ok to sell a product that is designed like an eye palette without a clear warning that it’s not meant for eyes,” someone wrote on Instagram. “Intentionally leaving out these details and avoiding saying ‘eyes’ in the marketing for it is purposefully shady.”

Still, many others defended beauty brands.

“I’m not bothered by it at all,” an Instagram user said. “I thought we knew this already. These are mostly safe in Europe, but since we have different laws over here they can’t legally say they are safe for the eyes.”

“I’m not bothered by it — here in the UK it’s not the same,” another person said. “The FDA hasn’t updated their guidelines in such a long time, so it probably isn’t even relevant anymore.”

The US Food and Drug Administration (FDA) currently lists its approved colors and pigments on its website, and advises people to avoid using cosmetics around their eyes “unless they are intended specifically for that use.”

“For instance, don’t use a lip liner as an eye liner,” the FDA says on its website. “You may be exposing your eyes to contamination from your mouth, or to color additives that are not approved for use in the area of the eye.”

The FDA also states that “color additives are subject to a strict system of approval under US law.” To be sold in the country, color cosmetics must be approved, certified, and “meet the requirements for identity and specifications stated in the Code of Federal Regulations.”

Huda Beauty does not describe its Neon Obsessions Palettes as eye shadow, but does appear to market the products as such with promotional photos showing the makeup worn around the eyes

On its website, Huda Beauty describes its Neon Obsessions Palettes as a range of neon pressed-pigment palettes” that can be used to create “versatile looks from subtle to vivid and colorful.”

While the phrase “eye shadow” is not listed explicitly on the product’s page, a photo of a model wearing one of the colors on their eyes is featured.

An advertisement for Huda Beauty’s Neon Obsession Palettes.
Huda Beauty

As recently as Monday, the brand shared instructions for how to use the products on the eyes, lips, and cheeks.

“Blend the shadows seamlessly together, using darker shades in the crease, and lighter hues along the brow bone and inner corners of the eye,” Huda Beauty’s website previously said.

“Build strong looks, using the color on lips and cheeks,” the instructions continued. “Use a smudge or liner brush, to create bright liner looks either on the eyelid, or along lower lash line.”

A screenshot of Huda Beauty’s website taken on Monday.
Huda Beauty

The instructions have since been removed from Huda Beauty’s website, and have been replaced with a tip from the brand’s founder, Huda Kattan.

“Huda’s tip: Apply Overachiever Concealer in shade Whipped Cream as a base to amplify pigment and intensity [sic] your looks,” the website reads at the time of writing.

A screenshot of Huda Beauty’s website taken on Wednesday.
Huda Beauty

On Instagram, Huda Beauty also frequently shares videos and photos of influencers using the palettes as eye shadow.

In an Instagram story posted six weeks ago (in late May or early June), Kattan applied a shade from the “Neon Pink” version of the palette on her eyelids. She also called the product “eye shadow.”

“Just applying some eye shadow,” Kattan said in a video on her brand’s Instagram page. “How easy was this? I literally just took this shade, and went here and here. That’s it.”

Huda Beauty/Instagram

The video is still available to view in a story highlight at the time of this post.

Sephora previously described the products as ‘eye shadow’

As seen on its website on Monday, Sephora previously said the Huda Beauty Neon Obsession Palettes contain “eye shadow” in a variety of finishes, including mattes and shimmers.

Sephora’s previous description of Huda Beauty’s Neon Obsession Palettes.
Sephora

On Wednesday, however, all mentions of the phrase “eye shadow” appear to have been removed from the product’s page on Sephora’s website.

Instead, the palettes are described as being “packed with a selection of nine highly-pigmented mattes, creamy metallics, and striking shimmers, all with a smooth and blendable texture” at the time of writing. The website also says the products are “free of parabens” under an “ingredients callout” section.

A screenshot taken of Sephora’s website on Wednesday.
Sephora

INSIDER visited a New York City Sephora location on Wednesday, and saw that a display for the Huda Beauty palettes describes the shades as “neon and pastel hues” and likens them to “highlighter.”

“Nine neon and pastel hues give ‘highlighter’ a whole new meaning,” a Sephora display reads.

Amanda Krause/INSIDER

Huda Beauty isn’t the first or only brand to sell a product that the FDA might consider unsafe if used around the eyes

While it might be uncommon for beauty brands to seemingly hide warning labels on products underneath ingredients lists, Huda Beauty is not the first to sell pressed pigments that may not be considered safe to wear around the eyes.

In January 2018, Jeffree Star launched the Blood Sugar eye-shadow palette. The product is vegan and contains 18 shades — 11 of which are described as pressed pigments that “are not intended for use around the immediate eye area,” according to the Jeffree Star Cosmetics website.

Star addressed his use of pressed pigments in a YouTube video about the launch of his product.

“This is a pressed-pigment palette,” Star said in a 2018 YouTube video. “If you have ever used the Urban Decay Electric palette or other stuff like that — MAC has pressed pigments — basically, we’re going to give you guys a science lesson right now.”

The makeup mogul went on to explain that it can be difficult to create vegan formulas in shades of red, pink, and purple because most non-cruelty-free brands use Carmine, a dye that Star says is made with “crushed beetles.”

“If you are not into wearing insects on your eyes, you have to use pigment,” Star said.

He then explained that the red dyes in his palette “can stain the eye area,” but the back of the palette’s box says “some shades are not really allowed near the immediate eye area.”

“So basically, it is kind of a warning for people with sensitive eyes,” Star continued. “So if you are someone that, when you wipe off your makeup, you don’t want your lid stained pink or any residue in there, then you might not want to put it around your immediate eye area.”

“Nothing crazy is going to happen,” he said. “You’re not going to go blind, nothing wild, it’s just legally I have to put that on there because there are red dyes in here, just like Urban Decay and MAC.”

The Urban Decay Electric palette that Star referenced had raised eyebrows during its release in 2014. It contained four pressed pigments, all of which were not meant to be used on the eye area, according to the blog Beauty and Fashion Tech.

Beauty and Fashion Tech also reported that Urban Decay marketed the product at the time using photos of models wearing the product on their eyes, and listed eye tutorials for the palette on its website.

It’s not clear which products from MAC Star referenced in his video, but INSIDER has reached out to MAC to find out more about the pigments used in its makeup.

Representatives for Huda Beauty, Kylie Cosmetics, Docolor, Violet Voss, Juvia’s Place, Lorac, Coastal Scents, Ace Beaute, Anastasia Beverly Hills, Revolution Beauty, Jeffree Star, Urban Decay, MAC, and the FDA did not immediately reply to INSIDER’s request for comment.

More:

Makeup
Beauty
Huda Beauty
Eye shadow

Chevron icon
It indicates an expandable section or menu, or sometimes previous / next navigation options.

Read More

The best way to get long lashes

The best way to get long lashes

  • INSIDER’s Caroline Aghajanian is trying out three lash techniques to see what she likes or doesn’t like about each one.
  • She’s tried regular false lashes, lash extensions, and a lash lift all in a four-month period.
  • We’ll see how long each one actually lasts, the benefits and risks of each, how much lash extensions and lash lifts cost, and ultimately whether they’re really worth it.
  • Visit INSIDER’s homepage for more stories.

The following is a transcript of the video:

Caroline: Here are my lashes. Hello everyone, Caroline here, and for a while now, I’ve been on the hunt to find the best lash treatment for myself. So I tried three things with my lashes to see what I liked the most and what works best with my schedule. So in this video I tried regular false lashes, getting lash extensions, and getting a lash lift. What I really wanted to know is how long I can actually get my lashes, the convenience of it, how much it’s gonna cost me, and ultimately what I love the most. So without further ado, let this lash journey begin.

False eyelashes typically range from $5 to over $50 depending on the brand and style. I’m a newbie when it comes to false lashes, so I might not be perfect. I have googled and watched some YouTube videos of how other people do it, and so I have my handy-dandy notes here of what I need to do. So I’m gonna follow that.

So I have my lashes. And I have the lash glue. I’m going to give it a little bend. Pull lashes out with tweezers. Ah, now I need to get my tweezers out. Ah. I’ll pick that up later. I think that worked. No it didn’t. It’s moving. I already don’t like this. But I’m not gonna be negative. It’s going to look beautiful. Easy, breezy, beautiful lashes. Some mascara to kind of connect them together.

Yeah, so here it is. Here are the lashes. Yeah, I don’t completely hate it, which I was surprised about. So far they look good. I’m really excited. I’m gonna see how they hold up throughout the night and report back to you later this evening.

So update on the lashes, they looked really good, and they stayed on the whole night. Everybody really loved them, and I honestly forgot that they were even there until right now, so that makes me feel really good about them. Maybe for false lashes I will probably not put them in every day because I don’t have that much time. But if I have any extra time on my hands before going to an event or something, like it’s something that I would definitely have ready to go in my makeup bag. Here it is, my little bare lashes that are going to be volumified, if that’s even a word, but. So here they are. There they are, no mascara or anything. They are quite tiny. But we are going to make them nice and long and beautiful.

We are going to drive to Calabasas right now and visit the BlinkBar. So let’s hit the road.

Tirzah Shirai, Founder and CEO: At BlinkBar, we specialize in eyelash extensions. So we do lash lifts, we do microblading, and we do eyelash extensions. At BlinkBar, we really, you know, take into account, like, your daily routine. We also take into account, you know, how many coats of mascara you wear. As far as the length goes, it really, really varies. For a more natural look that we might extend your own natural lash like 2 millimeters. All the way to a really dramatic look where we might extend your own natural lash like double.

Caroline: I’m just scared, like, something’s gonna poke my eye. Or, like, I’ll fidget and I’ll move, and the eyelash will get lost in my eyeball. Is that irrational? It might be a little irrational. I have fears.

The first session can take 90 minutes to two and a half hours. To maintain the lashes, most people go back for a fill every two to four weeks. But I’m just gonna do it once and see how it goes.

Tirzah: If you don’t intend on filling them and you’re just gonna wear them off, they can last anywhere from a month to three to four months, where you’ll still have a few eyelashes on.

Caroline: BlinkBar’s lash services range from $130 to $320. I’m trying out the volume lashes, which cost $320 for a full set. For the volume lashes, the lash technician takes very fine lashes and builds them into a fan of lashes to be placed over one natural lash at a time.

I was pleasantly surprised of how relaxing the application process was. To be honest, I actually fell asleep for a bit. They look perfect. This is so cool. Wow. I don’t need to put on eye makeup at all. They feel so light. Here are my lashes. It was really relaxing, probably even more relaxing than, like, going to a spa. You literally do not feel anything on your eyelashes. All of my fears were pointless because there’s nothing to be scared about. I can’t stop looking at them. They’re so nice.

Next, I put these lashes to the test for three weeks to see how well they held up. So day one after getting the eyelashes done, and I am seriously so in love. I can’t stop looking at the mirror ’cause I’m, like, fluttering my eyelashes all day. Like, it flutters, it flutters for days. I am really early for work because I really didn’t have to spend any time doing my eye makeup. I just, like, put some foundation on my skin, and good to go. So far so good. No discomfort at all, which is great. It’s all going well.

This is like day two, two to three, and, like, I randomly just, like, scratched a little chunk off. But I don’t know if it’s, like, really visible. I think it, like, came outta there. ‘Cause I always touch, like, my eyes, and I always wanna rub my eyes, so I don’t think that’s, like, really good for eyelash extensions. Like, you have to really not fidget with your eyelashes at all.

So I just got out of the shower, and I was honestly scared that the lashes would fall off, like, once they got wet. But they’re still kind of holding up. I mean, they gave me, like, a little brush to kind of like carefully comb them. So I think that’s what I kind of have to do when I shower is just, like, be really careful and just, like, comb them after and make sure they’re, like, nice and straight. Spoke too soon. I’m so sad. We lost one. It’s OK. Oh well.

OK, so it’s been officially a week since I’ve had these eyelashes, and this is how they look. Still there, it still looks like I have long luscious lashes. I think the best part of it is that I just don’t have to put on any mascara, and I don’t have to put on that much eye makeup that I would usually put on. So I am just way too comfortable with these lashes being my only source of eye makeup.

This is week two of the eyelashes, and they’re still looking good. Obviously, there’s a lot of missing pieces, but it’s fine. But here they are. I mean, right here’s a little clumped up. I did notice a few of my actual lashes coming off too. But I think it is because I did rub my eyes. I think that’s why. And I pulled out the eyelashes. So don’t do that. Don’t pull out the eyelashes. So if it looks like this, and you wanna give your lashes a little break, you can just go back the salon and they’ll safely remove it. One thing that you don’t wanna do is pull it out yourself. And so I’m not doing that.

For my lash lift, I visited Enipra Beauty in Sherman Oaks. So it’s been quite some time since I’ve had the lash extensions, and I had to wait a few weeks for my lashes to get into a healthier place before I can get a lash lift and for the full results to show. So yeah, these are my lashes now in their natural state. They’re quite short, so I am ready to have long lashes again.

Arpine Bandaryan, Lash-Lift Specialist: Lash lift is a series of lotions, which are applied on top of your natural lashes that lift the natural lashes from the root. So it gives a wide-eyed, open-eyed appearance. Lash lifting is customized for each client. It’s very unique. I don’t believe in a one-size-fits-all ideology when it comes to lash lifting. So as a result of this, I think it’s important to take the client’s eyelash coarseness into consideration, the length, the eye shape, since there are different sizes to the shield. It varies from small, and it goes up to large, and each shield produces a different lift, a different height, and a different overall appearance.

Caroline: Just like the lash extensions, I did not feel any discomfort during the treatment and felt very nice and relaxed.

Arpine: The treatment takes anywhere from an hour and 15 minutes to an hour and a half, and it lasts anywhere from six to eight weeks and can last up to 10 to 12 weeks. So again, it really just depends on the client’s lashes.

Caroline: Her lash-lift services range from $120 to $150.

OK, good morning. Oh! Oh, they are extremely lifted. Wow. I didn’t know my lashes can go this high. This is like an extreme lift. This is the medium we went with? Wow. The lashes have, like, a lot of flexibility to it. It feels like a really good, strong coat of mascara. But obviously it’s, like, it’s not gonna rub off, or you’re not gonna get any mascara fallout.

Arpine: To be honest, there’s absolutely no maintenance to the lash lift. That’s what’s so beautiful about them and makes it such a seamless process. The only thing is 24 hours after the treatment, you’re not supposed to get your lashes wet, and I like to recommend to clients not to use any serums or lotions or any product on their lashes for two days, after that, absolutely nothing.

Caroline: I’m super excited to see how these lashes are gonna hold up. I have a lot to do these next few weeks. I’m going to a lot of events. I’m traveling. So I’ll keep you posted.

OK, so it’s officially one day since I’ve had my lash lift. What I wore on my face was a little bit of concealer, some foundation, a little bit of bronzer, like, lipstick, and nothing around my eyes. So this is how the eyes look with nothing on them, just the lashes. So it’s officially been one week with the lashes, and honestly it’s such low maintenance. I am not wearing any mascara. I am just wearing my, like, regular makeup that I would on like days that I have shoots or I have an event or anything to do. I haven’t had a lot of my own lashes fall out, which is good because I feel like everyone gets, like, natural lash fallout. But no, it’s so far so good.

Around week two, I found myself brushing my lashes more frequently to place them back to their original positions. I also started wearing mascara for a more dramatic look. OK, so it’s a little over three weeks, and here are the lashes with no mascara on. I just have a little bit of eyeliner, a little bit of eyeshadow. And yes, here they are. Thankfully, like, my natural lashes aren’t really damaged or harmed in this process, which is cool.

I feel like with the lash lift, I’ve gotten a lot more comfortable not wearing a lot of makeup and just letting the lash lift do its thing. Some days the lash lift looked better than other days. I don’t know why. Maybe it’s the way I slept the night before. But yeah, I feel like I am very comfortable leaving the house without anything around my eyes.

It’s been four months since I started this lash journey, and I’m happy to say that my natural lashes are still here and still healthy. I’m really happy I got to try out all three of these techniques and compare them with one another. So I just wanted to recap and break everything down.

In terms of time and money, the longest and most expensive treatment per visit is going to be getting lash extensions because that can go for about two hours and cost upwards of $300 if you’re going to get the really volume lashes. The shortest and most affordable is going to be putting on regular lashes yourself. But of course that can add up depending on how many times you use it and which brands you buy. In terms of the look you wanna achieve, if you really want that bold, dramatic look, then go get lash extensions. The lash extensions added a lot of dimension and length to my lashes that I wouldn’t have been able to achieve with mascara alone.

I would recommend getting the lash extensions only if you’re gonna go back and get fills every few weeks because the eyelashes fall out, it’s inevitable, so going to get the fills will help keep it in perfect condition. Or you can do what I did, and get them once and enjoy it, and let them fall out because the price does add up. If you want more of a natural look, I would suggest getting the lash lift. What the lash lift did for me is that it enhanced the length and the shape of my natural lashes and made it seem like I was just wearing a few coats of mascara.

I avoided wearing mascara and any of the fallout that came with it, but when I did decide to wear mascara, it gave my lashes a more defined look and extended the life of the lash lift a little bit. The maintenance for both the lash extensions and the lash lift was pretty easy. They were both pretty low-maintenance, and mostly what I had to do was just brush them every day.

So the one that I was most surprised about was how much I really loved the regular false lashes. It’s taken me so long. I’ve tried it so many times and hated it before. But I really loved it this time around. Sure it’s annoying getting them on and worrying if it’s gonna last all day and night. But I really love the flexibility that I had with having these false lashes. I can put them on and take them off whenever I want. I can pick the length that I want. I can customize it for my eye shape. So I really enjoyed the convenience of that. I think I would definitely make some time in my makeup routine and wear it more often than I used to. So that one was a pleasant surprise.

I’ve definitely learned a lot from trying out these lash techniques. I hope that it might’ve helped you too a little bit. Let me know if you have tried any of them, if there’s one you prefer over the other, and if there’s anything that you suggest that I try. Thank you. Bye.


Close icon
Two crossed lines that form an ‘X’. It indicates a way to close an interaction, or dismiss a notification.



Check mark icon
A check mark. It indicates a confirmation of your intended interaction.



Read More

Lady Gaga is joining other celebrities to launch her own makeup brand: ‘Sometimes beauty doesn’t come naturally from within’

Lady Gaga is joining other celebrities to launch her own makeup brand: ‘Sometimes beauty doesn’t come naturally from within’

Lady Gaga

Lady Gaga announced the launch of her beauty brand on Tuesday.

Getty Images

After months of speculation, Lady Gaga has finally announced the upcoming launch of her beauty brand.

Social media accounts for Haus Laboratories announced on Tuesday that it will launch for pre-order on July 15.

According to Business of Fashion, the company will become the first major beauty brand sold exclusively on Amazon, where its lip gloss will retail for $16, and makeup kits will sell for $49.

Lady Gaga also took to her personal social media accounts, and shared a heartfelt message about her company.

Lady Gaga discussed the creation of her makeup brand on Instagram and Twitter

In social media posts shared on Tuesday, Lady Gaga said she “never felt beautiful” when she was younger, and “struggled to find a sense of both inner and outer beauty.” However, she eventually “discovered the power of makeup.”

“I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was,” Gaga wrote on Instagram. “I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.”

“It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be,” she wrote. “Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had.”

“I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform,” she continued. “They said I was just weird, but really, I was just Born This Way.”

Read more: Lady Gaga is launching her long-awaited beauty brand exclusively on Amazon — and pre-orders start on Prime Day

So far, it seems the response to Lady Gaga’s announcement has been overwhelmingly positive

On Twitter, many people said they are “proud” of the musician, and are “excited” for the upcoming launch of her brand.

Haus Laboratories said in a video released on Tuesday that ‘beauty is how you see yourself’

Lady Gaga’s brand was announced through a promotional video on Tuesday. The minute-long clip is narrated by Lady Gaga, and features her and other models seemingly wearing makeup from the brand.

“The last thing the world needs is another beauty brand, but that’s too bad,” Lady Gaga said in the video.

“They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself,” she continued.

“Your glam, your expression, your artistry,” Lady Gaga said. “We want you to love yourself. Our house, your rules.”

Representatives for Lady Gaga did not immediately reply to INSIDER’s request for comment.

More:

Lady Gaga
Makeup
Beauty


Close icon
Two crossed lines that form an ‘X’. It indicates a way to close an interaction, or dismiss a notification.



Check mark icon
A check mark. It indicates a confirmation of your intended interaction.



Read More

Lady Gaga is Launching a Makeup Brand

Lady Gaga is Launching a Makeup Brand

Lady Gaga‘s makeup has long been a topic of conversation. From her over-the-top “The Fame Monster” era to her toned-down “Joanne” phase, the actress and singer’s beauty looks are an extension of her unparalleled artistry. And now, after months of industry rumblings that she would be following in the footsteps of her famous peers, Gaga is officially launching a beauty brand called Haus Laboratories, which will drop in September exclusively on Amazon

In an interview with Business of Fashion, Gaga says the brand draws inspiration from her early days as an aspiring singer in lower Manhattan, applying drugstore makeup to create what would become her signature look. It’s these colorful tools that took her from Stefani Germanotta to Lady Gaga.

“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” the singer told BoF. “I discovered myself, but also other people discovered me, for me, through the way that I was expressing myself.” 

Haus Laboratories is launching with multi-use color kits that contain formulas for cheeks, eyes and lips. The kits will be available in six shade families and come at a price point ($49) that is lower than prestige labels, but higher than many of Amazon’s typical beauty offerings. 

The e-commerce giant plans to launch Gaga’s kits simultaneously in nine countries on three continents, including the U.S., France and Germany, where customers can take advantage of its quick and easy shipping options. Hundreds of millions of additional customers from Singapore to Brazil will be able to buy the brand through its global store.

Amazon is helping to make the line accessible to everyone, which turned out to be one of the main reasons that Gaga and her team of investors decided to partner with the company. She also notes that the e-commerce behemoth seems to just “get” her. 

“There are companies that see me, what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do and they’re worried about alienating consumers…They’ll be like, ‘Can you just change half of the equation?’ (which for me is the entire equation) so that we can ‘do a deal,'” Gaga said to BoF. “No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.'” 

A campaign video shot with photographer Daniel Sannwald went live Tuesday, which echoes the company’s desire to be a democratized force in the beauty space. The film features a diverse cast of people who sport equally diverse beauty looks, from muted, barely-there makeup to rainbow glitter eyelids and orange hair. 

“When we made this film, I really wanted that feeling of self-discovery and self-acceptance and really loving who you are in a way that may be completely unconventional,” Gaga explained to BoF. “They say beauty is in the eye of the beholder, but at Haus Laboratories, we say that beauty is how you see yourself,” says Gaga in the campaign video. “We want you to love yourself. Your Haus, your rules.” 

You can watch the first full campaign video for Haus Laboratories below. 

Homepage photo: Jamie McCarthy/Getty Images

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.

Read More