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Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup

Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.

Despite Meta’s fate, the future of AR hardware remains strong, with big name tech companies backing holographic display technology from Light Field Lab. Finally, one of the more mature segments of mobile AR, the virtual makeup try-on field, officially got a new player as Google launched its take on the technology via its YouTube mobile app.

Snap Adds 3D Content Capture to Spectacles 3

After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.

On Tuesday, the company unveiled Spectacles 3, which packs a pair of temple-mounted cameras that can capture 3D images and video, along with an array of four microphones for capturing audio and LED lights to serve as indicators that recording is underway.

Continue reading to learn how Spectacles 3 will facilitate the creation of AR content and where the new product places Snap on its trajectory towards the smartglasses market…

REALITY BITES: Snapchat’s creator community is starting to see some lucrative returns from their work in Lens Studio. Also, while Snapchat updated its logo (much to the chagrin of the Twitterverse), the design direction appears to favor the evolution of its AR technology.

Plaintiff Prevails in Patent Lawsuit Against Meta Company

It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.

On Tuesday, the United States District Court for the District of Delaware granted a permanent injunction against Meta Company and its founder Meron Gribetz.

Read further for more details on the latest twist in Meta’s downward spiral and what this means for the future of the new company that controls Meta’s assets…

REALITY BITES: Valerie Vacante, the founder and managing partner of tech consultancy firm Collabsco, recently published her 2019 Connected Play Landscape, which tracks 262 companies that are making connected and smart toys. The results of her analysis show that augmented reality toys are on the rise, leading all categories with 18.3% growth.

Light Field Lab Closes $28 Million Funding Round

The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round

Bosch Venture Capital and Taiwania Capital led the funding round, which is exactly four times the size of the $7 million round the company closed in Jan. 2018. Liberty Global Ventures (the investment arm of Liberty Media), NTT Docomo Ventures, HELLA Ventures, Khosla Ventures, Alumni Ventures Group, R7 Partners, and Acme Capital also participated.

Read on to find out why Light Field Lab appeals to its strategic investors and how its tech compares to its competitors…

REALITY BITES: Last week, RealWear acquired Kopin’s Golden-i Infinity smart screen technology. The move effectively expands RealWear’s technology portfolio and assets in a way that should make the company even more competitive as the global smartglasses space continues to grow rapidly.

Google Enters the Cosmetics AR Arena via YouTube

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Angeles-based makeup artist whose channel has more than 1.1 million subscribers and 66.5 million views.

Keep reading to learn more about the YouTube AR experience, the first brand partner to take advantage of the tool, and what this milestone means for the rest of the AR cosmetics market…

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. Check out previous editions of Market Reality for more news you may have missed.

Cover image via Snap

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Cardi B’s Ultrasharp Cat Eye For Her “Please Me” Music Video Was Created With This Eyeliner

Cardi B’s Ultrasharp Cat Eye For Her “Please Me” Music Video Was Created With This Eyeliner

Name a music video that is sexier than Cardi B and Bruno Mars’s “Please Me.” We’ll wait.

“I wanted to feed off of that,” said makeup artist Erika La’ Pearl, who quickly recognized how sultry the video would be. To create Cardi’s hot-pink eye-makeup look, she whipped out tools from her arsenal from one beauty brand: Pat McGrath Labs. Across Cardi’s lids, La’ Pearl blended shades Gold Nectar and Euphoria from Mothership III La Vie En Rose Subversive Palette ($55) onto the inner corners, before sweeping a mix of Rose Risqué (from the same palette) and Night Creature (from the Mothership III Eyeshadow Palette ($125)) across the rest of the lid. She finished the look with a stark black winged liner created with the fine-tipped Perma Precision Liquid Eyeliner ($28).

Ahead, see Cardi dial up the heat with her graphic eye look in “Please Me.”

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Firefighters give residents advice on how to help their livestock survive as blaze threaten

Firefighters give residents advice on how to help their livestock survive as blaze threaten

Firefighters have warned that the inferno raging through east Victoria could be worse than the Black Saturday bushfires almost a decade ago.

Lightning sparked the fires in Bunyip State Park, about 65km east of Melbourne, on Friday night. 

Authorities initially thought the fires could be maintained, but then four separate blazes merged into one, burning out of control and resulting in evacuation orders for more than 20 suburbs. 

At least five homes have been destroyed as the out-of-control blaze continues to threaten residents.

Vic Emergency issued a dire emergency warning at 7pm on Sunday for suburbs located between Bunyip and Tonimbuk, from the south to the north, and Tynong North to Labertouche, from the east to the west.

‘You are in danger and need to act immediately to survive. The safest option is to take shelter indoors immediately,’ the warning said.

‘It is too late to leave. Leaving now would be deadly.’  

Earlier on Sunday, residents in Bunyip, Budgeree, Dargo and Licola were forced to flee their homes as the fire continued to close in.

Scroll down for video 

Vic Emergency issued a dire emergency warning at 7pm on Sunday for suburbs located between Bunyip and Tonimbuk, from the south to the north, and Tynong North to Labertouche, from the east to the west (pictured) 

‘You are in danger and need to act immediately to survive. The safest option is to take shelter indoors immediately,’ the warning said 

CFA fire crew are seen along the Princes Highway outside of Bunyip in Victoria

At least five homes have been destroyed by out-of-control bushfires in regional Victoria. More than 4000 hectares has been destroyed

Country Fire Authority Assistant Chief Officer Trevor Owen said the fire is more dangerous than 2009’s Black Saturday bushfires, which killed 173 people and were also sparked by a lightning strike. 

‘It’s not a matter of if or may for further property damages that we might see today, it’s a matter of we will,’ he said. 

‘Under those very strong conditions experienced on that day (in 2009), it travelled neatly, whilst it damaged some property it was a very narrow finger compared to what we’re facing with this fire, because this fire has been growing,’ Mr Owen told a community meeting in Pakenham today. 

The owner of Jinks Creek Winery on Tonimbuk Road, Andrew Clarke, told the Herald Sun he found out his property was lost while watching the news in a nearby cafe. 

‘We’ve lost our livelihood, we’ve lost horses, we’ve lost our whole vineyard, we’ve lost our whole cellar door,’ he said.

‘Everything we’ve worked for our entire life, it’s all gone in a couple of hours.

‘It’s surreal. I’m too scared to go back to look at it.’

Tina Forte, from Tonimbuk, about 70 kilometres south-east of Melbourne, is fearful her home, which has belonged to her family since the 1800s, has burned to the ground. 

‘I’m just really worried about the animals because we just had to run yesterday,’ she told reporters on Sunday.

Tina Forte, from Tonimbuk, about 70 kilometres south-east of Melbourne, is fearful her home has burned to the ground

A former Country Fire Authority volunteer and farm girl has posted a desperate plea to Facebook about how to help horses amid the blaze

Fire crews are seen in discussion along the Princes Highway as the fire continues to burn

‘We don’t sleep, we don’t care about our house we care about our livestock,’ she said.

A former Country Fire Authority volunteer has posted a desperate plea to Facebook about how to help horses amid the blaze. 

If it’s too late to evacuate, the post tells residents to turn off their electric fences and strip the horse. 

‘Strip them down to nothing, no halter, no rugs, no fly mask, Nothing!’ the post shared by Animals Voice Equine and Canine Therapy said.

‘We do not want the metal to burn or anything to get attached or caught.’

‘Purple spray or horse make up or your makeup even! paint your phone number onto the horse.’

The advice also urges horse owners to cut the their tail so it doesn’t touch the ground.   

Country Fire Authority assistant chief officer Trevor Owen said the blaze is more dangerous than 2009’s Black Saturday fire which also started from a lightning strike

‘It’s not a matter of if or may for further property damages that we might see today, it’s a matter of we will,’ he said

A former Country Fire Authority volunteer and farm girl has posted a desperate plea to Facebook about how to help horses amid the blaze

‘Open all gates but first! Move them to a paddock with the shortest amount of grass,’ the post continues.

‘Horses are not dumb, don’t keep them trapped, allow them to run from fire.’ 

The advice has been shared almost 4000 times and some said they followed similar instructions during the 2009 Black Saturday fires.

Kiery-Anne Clissold, from Longwarry North, said it was the right decision to leave.   

‘You could see flames hundreds of feet high across the whole ridge and it’d just woosh up and the flames were reaching for the sky,’ she said of the Bunyip blaze.

Other residents have made the difficult decision to stay behind as the fire closes in. 

Steven Clarke, from Garfield, about 70 kilometres south-east of Melbourne, watched the fire from his property and has decided to stay the night despite an increase in wind.

Some residents have made the difficult decision to stay behind as the fire closes in 

The owner of Jinks Creek Winery on Tonimbuk Road, Andrew Clarke, said he found out his property (pictured) was lost while watching the news in a nearby cafe

He said the sun was blocked by smoke all day on Saturday.  

Frank Gibbons, the owner of Robin Hood Inn, in Drouin West, said he was fully booked out as people flocked for accommodation after fleeing fires. 

‘Last night we had pretty much all the rooms booked … I reckon they might be sleeping on the bloody pool tables tonight,’ he said on Sunday.

Mr Gibbons, who survived the Black Saturday bushfires, said: ‘I never thought I’d have to do this again,’ as he hosed down the pub.  

About 25 fires continue to burn as of Sunday morning, with 400 firefighters battling the blazes

At least five homes have been destroyed (pictured) as a result of the fires this weekend

Premier Daniel Andrews urged residents to follow warnings from authorities at a press conference alongside Emergency Management Commissioner Andrew Crisp.

‘Don’t put yourself in harm’s way and potentially add to the already considerable workload our firefighters have,’ he said.     

There are about 19 fires still burning across the entire state of Victoria and about 4663 hectares of bushland has been burnt.

The hot and windy conditions are expected to linger until Wednesday.

Four fires have merged at Bunyip State Park near Tonimbik about 65km east of Melbourne

A total fire ban has been put in place for Victoria as the temperatures begin to soar again 

The Bureau of Meteorology’s senior forecaster Tom Delamotte said the conditions could get the best of those fighting the fires. 

‘This means that if we have fires in the landscape, they could challenge firefighters,’ he said.

‘This is the hottest start to autumn in 30 years, following the hottest summer on record.’ 

A total fire ban is in place. 

Hundreds of firefighters came together to put out blazes across the state as evacuation orders were rolled out for more than 20 suburbs 

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