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Lady Gaga is Launching a Makeup Brand

Lady Gaga is Launching a Makeup Brand

Lady Gaga‘s makeup has long been a topic of conversation. From her over-the-top “The Fame Monster” era to her toned-down “Joanne” phase, the actress and singer’s beauty looks are an extension of her unparalleled artistry. And now, after months of industry rumblings that she would be following in the footsteps of her famous peers, Gaga is officially launching a beauty brand called Haus Laboratories, which will drop in September exclusively on Amazon

In an interview with Business of Fashion, Gaga says the brand draws inspiration from her early days as an aspiring singer in lower Manhattan, applying drugstore makeup to create what would become her signature look. It’s these colorful tools that took her from Stefani Germanotta to Lady Gaga.

“Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup,” the singer told BoF. “I discovered myself, but also other people discovered me, for me, through the way that I was expressing myself.” 

Haus Laboratories is launching with multi-use color kits that contain formulas for cheeks, eyes and lips. The kits will be available in six shade families and come at a price point ($49) that is lower than prestige labels, but higher than many of Amazon’s typical beauty offerings. 

The e-commerce giant plans to launch Gaga’s kits simultaneously in nine countries on three continents, including the U.S., France and Germany, where customers can take advantage of its quick and easy shipping options. Hundreds of millions of additional customers from Singapore to Brazil will be able to buy the brand through its global store.

Amazon is helping to make the line accessible to everyone, which turned out to be one of the main reasons that Gaga and her team of investors decided to partner with the company. She also notes that the e-commerce behemoth seems to just “get” her. 

“There are companies that see me, what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do and they’re worried about alienating consumers…They’ll be like, ‘Can you just change half of the equation?’ (which for me is the entire equation) so that we can ‘do a deal,'” Gaga said to BoF. “No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.'” 

A campaign video shot with photographer Daniel Sannwald went live Tuesday, which echoes the company’s desire to be a democratized force in the beauty space. The film features a diverse cast of people who sport equally diverse beauty looks, from muted, barely-there makeup to rainbow glitter eyelids and orange hair. 

“When we made this film, I really wanted that feeling of self-discovery and self-acceptance and really loving who you are in a way that may be completely unconventional,” Gaga explained to BoF. “They say beauty is in the eye of the beholder, but at Haus Laboratories, we say that beauty is how you see yourself,” says Gaga in the campaign video. “We want you to love yourself. Your Haus, your rules.” 

You can watch the first full campaign video for Haus Laboratories below. 

Homepage photo: Jamie McCarthy/Getty Images

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Special needs prom rolls out red carpet for attendees

Special needs prom rolls out red carpet for attendees

It was a prom night to remember, with red carpets, paparazzi, dinner and dancing.

The Night to Shine is an event for people with special needs, designed not only to accommodate, but to make every attendee feel special.

Hosted by Glad Tidings Church in Moncton on Friday night, the event was attended by nearly 60 guests of honour, mostly high school age.

“This is a unique experience,” said organizer Jennie Baker, who is also the family life ministry pastor at the church.

Honour guard and paparazzi

Guests were greeted with corsages and boutonnières on a red carpet and introduced to their buddies for the evening. They proceeded through the church with an honour guard of RCMP in red serge and paparazzi snapping photos.

Congratulations are shared after the crowning ceremony at the Night to Shine prom. (Submitted by Lacewood Studios)

“Anything that we can really do to fuss over them and show them how much we care about them,” said Baker.

She added that every honoured guest is crowned as king and queen of the prom.

That’s the theme of a prom in Moncton for young people with special needs. Jonna Brewer speaks with organizer Jennie Baker. 8:18

The rest of the evening was filled with dinner customized for every dietary requirement, dancing, games, karaoke and limo rides. Hair, makeup and shoe shine services were provided too.

There was also a room for parents and a sensory friendly room for guests who were overwhelmed by noise. Two health professionals were on hand to offer support, along with around 165 volunteers helping in various roles.

Baker said a special care home with 19 residents attended. It’s the first time every resident has ever been able to come to an event, as it’s an event that caters specifically to their needs.

Personal shopping help

Event organizers helped guests find dresses or suits before the big day, with help from local organizations like Prom Pretty in Moncton that have 200 dresses available to anyone for any prom.

Guest Connor McPherson, right, receives his crown from buddy Atheana Harris, left. Every honoured guest is crowned as king and queen of the prom. (Submitted by Holly Howe Photography)

While most guests were in their teens, some were people in their 40s or 50s who, for whatever reason, weren’t able to attend prom when they were young.

Baker said she took a woman in her 40s for a dress-fitting two days before the event.

“It was this beautiful purple dress, and she fell in love with it and said, ‘I feel like a princess,’ and she just kept curtseying.”

Three professional photographers and a videographer were there to capture some special moments.

Sponsored by Tim Tebow Foundation

The event was sponsored by the Tim Tebow Foundation,which hosted proms for about 100,000 special needs people in more than 650 churches this year. This is the fifth year the foundation has put on these events.

Guest Davey Paul and his buddy Debra-Lee Pollard enjoy the evening. (Submitted by Lacewood Studio)

The foundation gave the church $5,000 to help fund the event, but Baker said they spent much more than that to make the evening as special and memorable as possible for the guests.

Each year, the Tim Tebow Foundation gathers clips from the proms it supports to be part of an international prom video.

Baker hopes this prom will be included.

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VA Legislator Votes Against Equal Rights Amendment Since “God Made Us All Equal”

VA Legislator Votes Against Equal Rights Amendment Since “God Made Us All Equal”

Virginia could have been well on its way to becoming the 38th state to ratify the Equal Rights Amendment, but a Republican-controlled House subcommittee nixed the plan on a 4-2 vote. (Those two Democrats are still hoping the full House Privileges and Elections Committee will consider voting on the ERA anyway, considering this vote was merely a recommendation.)

While 38 states are needed for the ERA to become law, the Washington Post notes that the federal deadline for passage expired years ago.

Here’s what even more disturbing: The chairwoman of that subcommittee, Delegate Margaret B. Ransone, cosplayed as the late conservative Christian Phyllis Schlafly and invoked God as she explained why she was voting against a bill that would grant equal rights to people regardless of sex.

Near the 46:30 mark of the video below, Ransone tells the gathered crowd (most of whom supported the ERA) that she would be voting against it. “I don’t need words on a piece of paper,” she said, because “God made us all equal.”

She later made a similar speech following the vote — without the God talk:

… this morning, I experienced probably the most disappointing and discouraging event I’ve ever experienced during my time in this body. As a woman, the ERA is something I personally and fundamentally disagree with

I’m a member of the House of Delegates, and it took a lot to be here. I’m a proud mother and a proud wife, and I did all of this as a woman, and without this Equal Rights Amendment this morning, I voted against the ERA because I think it’s simply not needed.

… It was my choice to vote against the ERA. Don’t misunderstand what I’m saying: Women deserve equal treatment. Women deserve to be paid fairly. Women deserve to have every opportunity in life just like a man does. And thanks to the 14th Amendment and the Virginia Constitution, violating any one of those is against the law

In that first video, you can hear women laughing at Ransone in frustration. She claims

she’s

treated fairly by her colleagues, therefore the law is unnecessary. The crowd gives her golf claps as they sarcastically say things like, “We’re happy for you.” What they’re actually getting at is that just because she’s doing okay doesn’t mean other women have the same privilege. Just because she’s blind to inequality doesn’t mean it doesn’t exist.

Ransone is like a self-made millionaire who thinks everyone can succeed on merit, not realizing that some people have different obstacles in their path that makes that outcome all but impossible. But because she achieved some level of success, no one else needs the weight of the law to get equal treatment. Got that, lesbians and trans women? Got that, African American and Latina women? If you work harder, you can be just like her. The only thing stopping you is yourself, apparently.

Ransone’s speeches were willfully blind, horribly ignorant, typically Republican, and just the latest in a series of disgraceful acts by Christian politicians who don’t give a damn about the less fortunate.

In a response to Ransone, Katherine White of Network NOVA wrote that the delegate was being “condescending.” She added:

I was told by a bystander from the opposition that “we are in the Kingdom of God.” And here I could have sworn we were in the public General Assembly building in a free country that is not a theocracy.

The bottom line is that we should all be concerned with Del. Ransone using her religious views to impose her view of the world on all Virginians. God willing, our work will continue and the ERA will pass in Virginia.

You can read a list of why the ERA is needed right here. Or you could just treat it as a list of things Ransone doesn’t care about, including equal pay for equal work and better protections for women who suffer gender-based violence. While some pieces of legislation already call for gender parity, a different makeup of Congress could repeal those laws. The passage of the ERA would essentially put those laws (and the ones that haven’t been written yet) in stone.

Or, you know, women can just work harder since nothing is standing in anyone’s way in Ransone’s Godly Fantasy World.

(Thanks to Brian for the link)

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