Whenever you see a celebrity with super thick, full hair there’s a good chance it’s not entirely their own. This shouldn’t be surprising since extensions, wigs, and the right cut and color are all well-known strategies to make hair look so much fuller than it actually is.
But, did you know that there’s an even quicker, cheaper method of faking thickness that requires nothing more than a few of the items in your makeup bag? Eyeshadow — yes, just like your favorite neutral palette — is the secret to making fine hair look thick in a matter of seconds.
For any skeptics out there, InStyle beauty editor Dianna Mazzone’s easy eyeshadow hack will turn you into a believer. She recommends using a matte shadow with gray undertones because it will read more natural than one that’s shimmery or runs red, along with a dense brush like one you’d use for concealer.
Once you’ve got the tools, all you have to do is pat the shadow into your part and watch the magic happen. This optical illusion works, but it’s not exactly practical for everyday life. Mazzone relies on this eyeshadow trick when she’s going to a wedding or getting her photo taken for work.
Hit play on the video above to get the full tutorial and see Mazzone transform her hairline in under a minute.
As a blogger/vlogger and makeup fanatic of many years, it’s inevitable that I would have amassed a huge number of #liquidlipsticks as I try new looks and formulas all the time. But I didn’t realize it was this EPIC a hoard until I poured everything on the floor.
My #makeupcollection is badly in need of organizing, so brew some coffee and pull up a chair cos I’m going to talk you through all the brands in this long #destash video – what I love, what I dislike, what I’m keeping, what I’m passing on, and what I’m throwing out!
My daughter’s hair has been a point of contention since Day 1. By the looks of it, you wouldn’t think it was such a tremendous pain in the ass, but don’t be fooled for a second. Although straight, it is thick and loves to tangle. You can’t so much as sideways glance at my daughter’s hair without a rat’s nest the size of tennis balls appearing. (I think it’s her spiritual gift, guys.)
In addition to the ridiculous tangling, her thick (yet fine) hair always looked greasy. I couldn’t figure it out for the life of me – her freshly-washed hair never looked clean! Was she not shampooing or rinsing thoroughly? We had tried many different clean beauty brands on her hair, but nothing seemed to work. It was baffling to me and I was getting super tired of trying to untangle that greasy-looking mess every morning before school.
She came home from a sleepover a few months ago and I noticed how smooth, silky, and clean her hair looked so I immediately texted her friend’s mother to inquire about what kind of voodoo magic she worked on her head. I figured it was some conventional brand filled with chemicals.
At first thought, I wondered if this particular line would work for her, considering Beautycounter has a Smooth and Control line as well. However, I think the Volume and Shape line works best for her because her fine hair tends towards greasy and limp. Although I never tried it, I think the Smooth and Control might have been too much for her fine hair, however, if you have a little one with really thick, coarse hair, I would definitely give it a shot. (By the way, this goes for adults too!)
It’s also important to point out that I have used the Beautycounter Kids’ Shampoo and Conditioner in the past and it was okay, but tangles still posed a problem. Well, I purchased the Volume and Shape line and we have never looked back. Her hair is smooth, shiny, and I can’t remember the last time I have needed to detangle her hair. That bears repeating and in all caps. I CAN’T REMEMBER THE LAST TIME I HAVE NEEDED TO DETANGLE HER HAIR.
Mamas. You know who you are. The time and sanity saved is priceless. If you are sick and tired of combing out tangles while your little one excessively whines (just mine?), screw the kids’ lines and step it up to the big leagues. The line is full of botanicals and features a breakthrough PureFoam Cleansing Technology which delivers a really rich lather without damaging sulfates. (Or any other nasties for that matter.) Also, just so you know, a wet brush is still key.
If you are like me and already love some of Beautycounter’s products (hello eyeshadow palettes, body lotion, Citrus and Mimosa body bar, makeup remover wipes, etc etc etc), the Band of Beauty program is a great way to get discount on future purchases. You get a 15% product credit, free shipping on $100 or more, exclusive members-only deals, and a free Charcoal Cleansing Bar as a gift for becoming a member. You can read all about here.
As always, I’m happy to answer any questions in the comments! Good luck and good detangling.
Harper turned 10 yesterday! I just can barely believe it!
When people say it goes by fast – they aren’t kidding! I feel like she was just born. She is such a joy. I’m so grateful to be her mom. We celebrated her Saturday but I couldn’t let the day pass without making her day special. TEN is a monumental age! Double digits!
I told the girls I would come bring them lunch and eat with them. Hollis has lunch first. We were sitting at a table right outside the library and Harper’s class was in the library. Harper saw me and mouthed through the window “where is my lunch?” I tried to act like I forgot. She looked so upset. When she came out I said “I didn’t bring you lunch. Because I’m TAKING you to lunch”. I had already talked to her teacher about it so I checked her out so we could have a couple of hours together!
Our first stop was Fish City Grill. (WHY DOES SHE LOOK SO OLD?)
She is my gumbo obsessed partner! So our fav treat is a cup or bowl of gumbo!
Next we went to Claire’s. She LOVES to wear choker necklaces. She has one she wears almost every day so I let her get a couple of new ones! And in good Claire’s fashion – we got something free with the purchase of two things so she picked out BFF necklaces for she and Hollis which I thought was really sweet.
We went to Nothing Bundt Cake and got some little mini cakes. She thought it was so fun. And now I need to admit that Scott and I have been on keto since New Years and it’s going well but we both had a small cheat moment last night ate a little bundt cake and we both decided it was the best cake ever. He has already requested one for his birthday.
When we got home, there was a knock at the door. My parents and Aunt Linda surprised Harper by coming for a visit to see her. They brought her a gift and stayed to visit for a while.
Right after they left, Sarah Kate showed up at the door with cupcakes for Harper. It was SO sweet and another great surprise! I love these two!
When Scott got home – Harper opened her presents. She wanted two things – this Barbie head that she could fix hair and makeup on and a new Bible. She was THRILLED with both. And I love that at 10 – these are the things she wanted most.
Our town has a new restaurant at the small private airport. Louise Thaden was one of the first female pilots in the U.S. She lived in Bentonville and was friends with Amelia Earhart who used to visit her in the summer. The restuarant is named after her – Louise. We decided to try it out last night.
I had chicken and vegetables and it was so good. The vegetables were DELICIOUS! We all loved it.
And we got to look at a few airplanes too!
10 years of celebrating! She said this was the best birthday yet.
I shared this on social media but this is the video Scott made on Harper’s first birthday of her birth and time in the hospital. I think it’s a sweet 13 minute testimony. Warning – it will make you cry!
Clean up your act online or face fines and even jail time — that’s the message the British government issued to celebrities who promote brands online without letting their fans know they’re being paid.
The U.K.’s Competition and Markets Authority sent letters to 16 British stars identified as repeat offenders when it comes to hawking products on their social media profiles without correctly disclosing it’s advertising. Among the group are singers Rita Ora and Ellie Goulding, as well as high-profile media personalities like Alexa Chung.
The celebrities who were contacted all pledged to be more transparent when promoting products, using tags like #ad or #sponsored at the top of their posts to clearly distinguish them from their regular posts.
The U.K. agency’s move, which called out big names including models and reality TV stars, comes on the heels of a similar move by the U.S. Federal Trade Commission in 2017. It was a highly visible step in a growing market, where rules don’t always keep up with changing platforms.
Kim Kardashian has made huge sums from social media endorsements, but her undisclosed advertising around a product she used for morning sickness during her pregnancy set off a flurry of complaints. (Evan Agostini/AP)
So far in Canada, there’s been no direct government action to seek out and reprimand those making undisclosed social media endorsements.
But that doesn’t mean it’s not an issue that advertisers, regulators and even the influencers are working to understand, and in their own ways, address.
‘Trickle down’ standards
Jess Hunichen, co-founder of Toronto talent agency Shine PR, which represents many social media influencers, says she thinks the U.K. move will send a deterrent message down the ranks of internet influencers, from those with millions of followers and deals with big brands, to those hoping to achieve that status.
“I think what it does is set the standard,” Hunichen says. “If they’re starting at that kind of level, it’s going to trickle down.”
These days, many popular influencers publicly profess that not only are they OK with acknowledging paid endorsements, but that such truthfulness is good for their brand.
B.C.-based makeup and beauty blogger Samantha Ravndahl, who has 2.2 million Instagram followers, says while she has posted ads without disclosure in the past, she now feels strongly that content creators should be up front about sponsorships.
“Anything that I’ve been paid to do, I will absolutely 100 per cent of the time disclose to you,” she says.
But that sentiment isn’t universal, which means consumers are often left to sort out on their own whether a post is sponsored.
‘What do we do’ to disclose properly?
Janet Feasby, who works with Advertising Standards Canada, says a big push for clear guidelines on how to disclose social media advertisements came from advertisers and the agencies representing influencers.
The ASC, a self-regulatory body overseeing ad practices, has been around for decades. But its main document, the Canadian Code of Advertising Standards, was written at a time when social media didn’t exist.
“We got many questions. ‘Are there any Canadian guidelines and what do we do to disclose properly?’ And there weren’t,” says Feasby, vice-president of standards at ASC. Among the issues was that some influencers didn’t understand that being paid for an endorsement could mean being paid in money or in free goods.
So the ASC put together a group made up of influencer marketing experts, and by last fall, they issued a set of disclosure guidelines. The document had to meet many criteria, says Feasby, paying particular attention to the fact that social media advertising is not targeting only Canadian audiences like a TV ad would, but people around the world.
Here’s a post where the #sponsored label can be seen clearly.
For YouTube videos, creators are advised to disclose that they’re endorsing a product at the beginning of the video, in case viewers don’t watch through to the end.
For Instagram and Twitter, influencers are told that it’s not sufficient to just state they represent a brand in their bio — they’re urged to mention endorsements in each post that promotes that brand.
Do complaints spark consequences?
Still, the ASC guidelines are just that — guidelines. There are no fines for social media advertising that don’t follow the disclosure recommendations.
When there are consumer complaints, advertisers are contacted directly and told to remove the offending tweet or post, or clarify it’s an ad. But it’s questionable how many Canadians know who to complain to if they see a tweet or post with undisclosed endorsements.
While Feasby says the “complaint numbers regarding alleged misleading advertising are increasing yearly,” the cases posted on ASC’s website still seem to involve mostly traditional advertising on TV, print or billboards.
If guidelines are repeatedly flouted, a case can be forwarded to the Competition Bureau. The bureau is charged with determining whether a case runs afoul the Competition Act, which “prohibits the making of, as well as permitting the making of, materially false or misleading representations.”
Technically, those making untruthful advertisements could be charged under criminal or civil law, with the former carrying jail terms of up to a year, and the latter fines of up to $750,000 for individuals and $10 million for corporations. Those numbers can go up for repeat offenders.
The Competition Bureau can’t disclose information about any potential active investigations. But in an email to CBC News, Jean-Philippe Lepage, a spokesperson for the agency, confirmed that “to date, no individuals or corporations have been brought before the Competition Tribunal for the behaviour described in your enquiry.”
There are signs that the Competition Bureau is looking at digital media. Bell Canada, for example, was hit with a $1.2 million fine for encouraging employees to write reviews for the brand’s digital app without declaring that they worked for the company.
‘Not all the way’ there
While awareness of endorsements and sponsored ads are growing, there’s still room for improvement. A 2017 study by Inkifi, a company that takes digital photos and turns them into prints, indicated that many influencers were disclosing ads — just not as well as they could.
The State of Disclosure report looked 800 Instagram accounts from the U.S., Canada and the U.K, and found that while 71.5 per cent disclosed their sponsored posts, only 25 per cent disclosed in a way that fully complies with U.S. FTC guidelines.
In other words, while Canada likely needs clearer education and legislation, it’s not alone.
“I want to say we’re about 50 per cent there, we’re certainly not all the way,” says Hunichen.