When it comes to choosing highlighters, blushes, foundations and eyeshadows it can be tricky business trying to sort through the hype.
But now a consumer website, Sitejabber, can help following an announcement it has uncovered the most-loved beauty brand by millions of makeup fans.
To determine which brand was considered the ‘holy grail’ among users on the r/MakeupAddiction Reddit thread, Sitejabber analysed over 11,000 comments and images.
After crunching the numbers, it revealed NYX Professional Makeup as the top product for the most-mentioned eye, lip, and skin formulations across the site.
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NYX Professional Makeup has been declared the number one brand by Sitejabber, a consumer site which anaylised comments and photos uploaded to a Reddit thread
YouTube makeup star Basma Bada (pictured) is a fan of NYX Professional Makeup and is seen here wearing the brand’s soft matte lip cream in Leon
French beauty blogger Yasmine Golotchoglova (pictured) wears NYX Worth The Hype Mascara and soft matte lip cream in Montreal topped with a clear gloss
‘Considered one of the most affordable and underrated brands on the market, there’s almost nothing you won’t be able to find from NYX – from foundation to blush and virtually everything in between,’ a statement reads on Sitejabbers site.
‘Gurus even say NYX is a great place to start experimenting if your collection isn’t already overflowing or you aren’t entirely sure how to approach your personal aesthetic.’
NYX Professional Makeup, which is sold in Priceline stores throughout Australia, offers a line of beauty products which feature rich pigments, long-lasting formulas and an array of on-trend colours.
‘Gurus even say NYX is a great place to start experimenting if your collection isn’t already overflowing,’ said one Reddit user
From the some of the comments featured on the Reddit thread, it’s easy to see why NYX gets the tick of approval from so many.
One person shared: ‘My take-away: I think NYX is one of the greatest brands out there right now.’
Another wrote: ‘NYX is one of the only drug store brands I even consider. I feel like they have always been a good value and pretty high quality.’
‘NYX has seriously been one of my go-to brands that often times helps me to experiment before I try higher end styles as well,’ a third added.
One other person wrote that their favourite product is the lipstick as ‘it doesn’t fade or transfer’.
Maybelline New York (pictured) was a close contender for first place with a ranking of 37 per cent
Tarte Cosmetics (pictured) took the third position in the face products category with at 27 per cent rating
While NYX Professional Makeup was rated the most mentioned brand on the Reddit thread at 42 per cent, Sitejabber also shared the rankings held by other name brands.
Coming in at second place in the face products category was Maybelline which was rated 37 per cent. Tarte Cosmetics took the third position with a 27 per cent rating.
The fourth position was held by Urban Decay with 26 per cent while Too Faced Cosmetics took out the fifth spot with 25 per cent.
Sixth, seventh and eighth places were held by Benefit Cosmetics with 23 per cent, Anastasia Beverley Hills with 21 per cent, and L’Oreal with 20 per cent.
MAC Cosmetics took out ninth place with a rating of sixteen per cent, while Kat Von D Beauty came in at tenth with a rating of just 15 per cent.