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Olivia Jade’s Trademark Application Rejected Over Incorrect Punctuation

Olivia Jade’s Trademark Application Rejected Over Incorrect Punctuation

That supposedly ill-gotten education at the University of Southern California isn’t the only problem for Lori Loughlin’s daughter these days.

Olivia Jade Giannulli, a product influencer and brander with millions of followers combined on Instagram and YouTube, tried to trademark the brands “Olivia Jade Beauty” and “Olivia Jade,” but was rejected in part because of improper punctuation on her application.

The U.S. Patent and Trademark Office issued a notice earlier this month that the 19-year-old has to “correct the punctuation in the identification to clarify the individual items in the list of goods.”

“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” officials wrote in the March 15 letter. “Commas, semicolons, and apostrophes are the only punctuation that should be used.”

The letter specified that the applicant should not use colons, exclamation marks, question marks or periods in those descriptions.

Giannulli has six months to respond or several of the cosmetics she listed will be omitted from consideration, officials wrote.

Giannulli’s parents, “Full House” star Loughlin and designer Mossimo Giannulli, were arrested earlier this month for allegedly paying $500,000 so both Olivia Jade and her sister, Isabella Rose, could get into USC under the ruse of being crew athletes even though neither participated in the sport.

Olivia Jade Giannulli and her mom, actress Lori Loughlin, are both experiencing fallout after the



Olivia Jade Giannulli and her mom, actress Lori Loughlin, are both experiencing fallout after the “Full House” star was accused of bribing her daughters’ way into college.

Loughlin and “Desperate Housewives” star Felicity Huffman are among dozens of prominent names snared in the college admissions bribery probe. Loughlin has lost her work on the Hallmark Channel and is apparently not coming back to “Fuller House,” the Netflix sequel series where she reprised her role as Aunt Becky in several episodes.

Olivia Jade hasn’t been charged, but she has felt the fallout as well. Sephora, which had sold Olivia Jade makeup on its website, severed ties with her after the indictment was announced. Social media followers roasted the freshman for a resurfaced video in which she said she was at college to party and experience game days. (She later apologized for the remarks.)

A report later emerged that Giannulli didn’t even fill out her own college application.

Looks like she could have used help on her trademark app as well.

The trademark office also noted that Giannulli needed to use more specific terminology for her cosmetics.

According to the documents, the office was responding to a submission from Giannulli and her team on Feb. 27 after asking for changes in an Aug. 30, 2018, correspondence. She originally filed for the trademarks in May 2018.

This article has been updated with more information about the USPTO’s notice to Giannulli.

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55 US Companies That Became Unicorns In 2018

55 US Companies That Became Unicorns In 2018

These $1B+ companies have an aggregate valuation of about $117B, led by Epic Games.

From gaming to healthcare to pizza delivery, US-based startups which reached unicorn status in 2018 represent a diverse range of industries.

Silicon Valley produced plenty of $1B+ companies in 2018, but other parts of the country also had a strong showing. New York, Boston, Chicago, and Nashville, among other cities, all played host to newly minted unicorns last year.

Using CB Insights data, we identified all the US-based startups that reached a $1B+ valuation in 2018.

(Check out our real-time Unicorn Tracker for a full list of $1B+ companies).

1. Epic Games

Valuation: $15B

Total Funding: $1.59B

Company Description: The Cary, N.C.-based unicorn is the video game company behind the Gears of War games as well as the highly popular Fortnite. It is also known for developing Unreal Engine.

Select Investors: Tencent Holdings, Disney Accelerator, Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Vulcan Capital, ICONIQ Capital


2. Samumed

Valuation: $12B

Total Funding: $438M

Company Description: Samumed is a San Diego biotech company that develops tissue regeneration therapies. The company focused on regenerative medicine, oncology, and degenerative diseases.

Select Investors: Vickers Venture Partners, Pfizer, IKEA GreenTech


3. DoorDash

Valuation: $7.1B

Total Funding: $1.37B

Company Description: San Francisco-based DoorDash is an on-demand digital marketplace through which users can order meals from local restaurants. It recently raised $400M in Series F funding. 

Select Investors: Y Combinator, Sequoia Capital, Khosla Ventures, Kleiner Perkins Caufield & Byers, Wellcome Trust, GIC, SoftBank Group, DST Global


4. Snowflake Computing

Valuation: $3.95B

Total Funding: $895M

Company Description: Based in San Mateo, California, Snowflake Computing serves enterprise-level clients with cloud-based data warehouse solutions.

Select Investors: Redpoint Ventures, Madrona Venture Group, ICONIQ Capital, Capital One Growth Ventures, Sequoia Capital, Meritech Capital Partners


5. Samsara Networks

Valuation: $3.6B

Total Funding: $215M

Company Description: The San Francisco company develops internet-connected sensor systems that enable clients to leverage physical data in decision-making. Samsara’s applications include fleet management, collision prevention, and delivery coordination.

Select Investors: Andreessen Horowitz, General Catalyst


6. SmileDirectClub

Valuation: $3.2B

Total Funding: $427M

Company Description: Based in Nashville, Tennessee, SmileDirectClub provides at-home teeth-straightening kits. Users can purchase invisible aligners after being fitted via in-person consultations or using an at-home kit. 

Select Investors: Camelot Venture Group, Align Technology, Kleiner Perkins Caufield & Byers, Spark Capital, Clayton Dubilier & Rice


7. Flexport

Valuation: $3.2B

Total Funding: $1.3B

Company Description: Flexport is a San Francisco company that offers transparent, affordable, and trackable freight shipping services. Clients have access to a dashboard which provides visibility on orders, billing, and shipments.   

Select Investors: Google Ventures, Y Combinator, First Round Capital, SV Angel, BoxGroup, Bloomberg Beta, Founders Fund, Fenway Summer Ventures, 7Percent, Wells Fargo & Company


8. Circle Internet Financial

Valuation: $3B

Total Funding: $246M

Company Description: Circle Internet Financial is a Boston-based cryptocurrency company offering a crypto exchange platform, money transfers, and investment services.

Select Investors: Accel, General Catalyst, Breyer Capital, Oak Investment Partners, IDG Capital, Blockchain Capital, Goldman Sachs Principal Strategic Investments, Baidu


9. UiPath

Valuation: $3B

Total Funding: $448M

Company Description: UiPath is a software company based in New York that offers robotic process automation.

Select Investors: Accel, Kleiner Perkins Caufield & Byers, capitalG, Sequoia Capital, Madrona Venture Group, Meritech Capital Partners, Institutional Venture Partners


10. GoodRx

Valuation: $2.8B

Total Funding: $1M

Company Description: Operating out of Santa Monica, California, GoodRx offers a cost-saving platform for prescription drugs. The company presents users with savings opportunities through pharmacy discount plans and price-matching offers.

Select Investors: Founders Fund, Highland Capital Partners, SV Angel, Lerer Hippeau Ventures, Spectrum Equity, Francisco Partners, Silver Lake Partners


11. Plaid Technologies

Valuation: $2.65B

Total Funding: $310M

Company Description: San Francisco’s Plaid Technologies builds user-friendly APIs and tools for financial institutions. 

Select Investors: New Enterprise Associates, Spark Capital, Google Ventures, Citi Ventures, American Express Ventures, Goldman Sachs Investment Partners, Andreessen Horowitz


12. Automation Anywhere

Valuation: $2.6B

Total Funding: $550M

Company Description: The San Jose, California, company offers robotic process automation for a range of industries, including financial services, life sciences, manufacturing, and telecommunications.

Select Investors: New Enterprise Associates, Goldman Sachs, General Atlantic, World Innovation Lab, SoftBank Group, Workday Ventures


13. Roblox

Valuation: $2.5B

Total Funding: $250M

Company Description: Headquartered in San Mateo, California, Roblox is an online gaming platform. Roblox’s games and features are designed to be family-friendly and are available across multiple systems, including iOS, Android, Mac, PC, and Xbox One.

Select Investors: First Round Capital, Altos Ventures, Meritech Capital Partners, Index Ventures, Darwin Ventures, Tiger Global Management, Greylock Partners


14. Lime

Valuation: $2.4B

Total Funding: $777M

Company Description: Lime, based in San Mateo, California, is an app-based sharing service for bikes, electric scooters, and other vehicles.

Select Investors: Andreessen Horowitz, DST Global, Coatue Management, Google Ventures, Stanford University, Fidelity Investments, Uber, Alphabet, Bain Capital Ventures


15. Zume Pizza

Valuation: $2.25B

Total Funding: $446M

Company Description: Based in Mountain View, California, Zume Pizza provides low-cost pizza deliveries. Pizzas are transported in mobile kitchens to improve freshness on delivery.

Select Investors: SoftBank Group, SignalFire, Maveron, Kortschak Investments, AME Cloud Ventures, SGH Capital


16. Discord

Valuation: $2.05B

Total Funding: $279M

Company Description: Designed for gamers and developed in San Francisco, Discord provides an all-in-one chat program that allows for audio, text, and video messaging.

Select Investors: Accel, Benchmark, WarnerMedia Investments, Tencent Holdings, Greylock Partners, General Catalyst, Spark Capital, Index Ventures


17. Bird Rides

Valuation: $2B

Total Funding: $418M

Company Description: Another electric scooter unicorn, the Santa Monica-based startup Bird Rides enables users to rent dockless vehicles. Bird Rides currently operates in more than 100 locations.  

Select Investors: Sequoia Capital, Accel, CRV, Greycroft Partners, Tusk Ventures, Craft Ventures, Index Ventures, Upfront Ventures, Sound Ventures


18. LegalZoom

Valuation: $2B

Total Funding: $285M

Company Description: Based in Glendale, California, LegalZoom aims to makes legal services more affordable for small businesses and individuals. Users can create legal documents directly from the website, with available options including wills, trademark applications, and business formation filings.

Select Investors: Kleiner Perkins Caufield & Byers, Institutional Venture Partners, Millennium Technology Value Partners, Bryant Stibel, Francisco Partners, Neuberger Berman


19. Tempus Labs

Valuation: $2B

Total Funding: $320M

Company Description: Tempus Labs, headquartered in Chicago, Illinois, uses machine learning and genome sequencing to develop personalized cancer treatments.

Select Investors: New Enterprise Associates, Revolution, Lightbank, T. Rowe Price, Kinship Trust Company


20. HashiCorp

Valuation: $1.9B

Total Funding: $174M

Company Description: HashiCorp is a San Francisco software company that specializes in cloud infrastructure automation. The solutions are designed to serve developers, operators, and security professionals.

Select Investors: Mayfield Fund, True Ventures, GGV Capital, Redpoint Ventures, Bessemer Venture Partners, Institutional Venture Partners


21. InVision

Valuation: $1.9B

Total Funding: $351M

Company Description: Invision is a New York City startup that provides a product design workflow platform. The service helps project participants to collaborate.

Select Investors: FirstMark Capital, Tiger Global Management, Accel, ICONIQ Capital, Spark Capital, Battery Ventures, Goldman Sachs


22. Postmates

Valuation: $1.85B

Total Funding: $679M

Company Description: Postmates, headquartered in San Francisco, enables users to order groceries or take-out food via an app. Users have the option of getting their items delivered or having them prepared for pick-up.

Select Investors: Founders Fund, Spark Capital, Harmony Partners, Tiger Global Management, Slow Ventures, Thirty Five Ventures, G Squared, BlackRock


23. Devoted Health

Valuation: $1.8B

Total Funding: $369M

Company Description: The Waltham, Massachusetts, company offers Medicare Advantage plans that promise affordable, streamlined services. Users can shop for plans and look up providers directly through the Devoted Health website.

Select Investors: Venrock, Oak HC/FT Partners, F-Prime Capital, Andreessen Horowitz, Uprising, Premji Invest


24. MedMen

Valuation: $1.65B

Total Funding: $72M

Company Description: Based in Culver City, California, MedMen is a fast-growing cannabis company that has been called the “Apple Store of Weed” and the “Starbucks of Pot.” MadMen filed for an IPO a few months after becoming a unicorn.

Select Investors: N Squared Management, Cap-Meridian Ventures, Captor Capital, Public


25. ServiceTitan

Valuation: $1.65B

Total Funding: $325M

Company Description: Glendale, California-based ServiceTitan offers a cloud platform which helps run operations for plumbing, HVAC, and electrical companies. Services include a CRM, report generation, and marketing tools.

Select Investors: Bessemer Venture Partners, I2BF Global Ventures, Mucker Capital, ICONIQ Capital, Battery Ventures, T. Rowe Price, Index Ventures


26. Dataminr

Valuation: $1.6B

Total Funding: $569M

Company Description: Dataminr, based in New York, bills itself as “the world’s real-time information discovery company.” Its analytics program scans social media platforms for signifiers of breaking news and events. The startup provides services for several different industries, including finance, security, public relations, and the public sector.

Select Investors: GSV Capital, Wharton Equity Partners, Institutional Venture Partners, Goldman Sachs, Fidelity Investments, Credit Suisse NEXT Investors


27. Looker

Valuation: $1.6B

Total Funding: $281M

Company Description: Looker, based in Santa Cruz, California, is a software-as-a-service (SaaS) platform that helps companies to leverage data for better decision-making. Its analytics programs apply to digital marketing, web events, and business intelligence.

Select Investors: First Round Capital, Redpoint Ventures, Meritech Capital Partners, Sapphire Ventures, Kleiner Perkins Caufield & Byers, Goldman Sachs, capitalG


28. Asana

Valuation: $1.5B

Total Funding: $212M

Company Description: San Francisco-based productivity startup Asana provides a work management platform designed for team collaboration. The company recently stated that it had seen 8 consecutive quarters of growth

Select Investors: Andreessen Horowitz, Founders Fund, Peter Thiel, Kapor Capital, Mark Zuckerberg, Generation Investment Management, Lead Edge Capital


29. Freshworks

Valuation: $1.5B

Total Funding: $249M

Company Description: Freshworks is a San Bruno, California, company that offers cloud-based customer support. The Freshworks platform helps users connect with customers over multiple channels, including phone calls, email, and social media.

Select Investors: Accel, Tiger Global Management, capitalG, Sequoia Capital India


30. Allbirds

Valuation: $1.4B

Total Funding: $77M

Company Description: Allbirds, based in San Francisco, makes environmentally-conscious footwear. Its shoes are made of merino wool and packaged in 90% post-consumer recyclable material.  

Select Investors: Slow Ventures, Lerer Hippeau Ventures, Great Oaks Venture Capital, Red Sea Ventures, Maveron, Tiger Global Management, Fidelity Investments


31. Toast

Valuation: $1.4B

Total Funding: $253M

Company Description: Toast is a Boston-based company that offers an all-in-one restaurant management solution. It includes point-of-sale features, loyalty program management, and insights and tracking for a range of kitchen functions.

Select Investors: Bessemer Venture Partners, Google Ventures, F-Prime Capital, Generation Investment Management, Lead Edge Capital, Tiger Global Management


32. PagerDuty

Valuation: $1.3B

Total Funding: $174M

Company Description: San Francisco-based PagerDuty is SaaS platform which alerts IT teams when problems arise in their systems. PagerDuty also offers incident tracking to help with monitoring and issue resolution.

Select Investors: Y Combinator, Andreessen Horowitz, Bessemer Venture Partners, Accel, T. Rowe Price, Wellington Management


33. Starry

Valuation: $1.29B

Total Funding: $163M

Company Description: Boston-based Starry offers a flat-rate internet service which does not require long-term contracts.

Select Investors: FirstMark Capital, Tiger Global Management, IAC, Kohlberg Kravis Roberts & Co., Quantum Strategic Partners, HLVP


34. Intercom

Valuation: $1.28B

Total Funding: $240M

Company Description: Intercom, based in San Francisco, offers a customer communications suite. It allows for messaging via mobile and web apps, and supports usage by team members across multiple departments.

Select Investors: 500 Startups, Bessemer Venture Partners, ICONIQ Capital, Index Ventures, Kleiner Perkins Caufield & Byers, Google Ventures


35. Butterfly Network

Valuation: $1.25B

Total Funding: $350M

Company Description: Headquartered in Guilford, Connecticut, Butterfly Network produces a low-cost ultrasound device that can be used with a smartphone for medical imaging. The company’s goal is to make medical imaging viable and cost-effective across the globe.

Select Investors: Bill & Melinda Gates Foundation, Stanford University, Aeris Capital, Fidelity Investments, Fosun Pharmaceutical


36. Airtable

Valuation: $1.1B

Total Funding: $163M

Company Description: Airtable is a San Francisco-based company that makes a spreadsheet-database hybrid that seeks to facilitate more efficient and collaborative workflows. 

Select Investors: Founder Collective, Bling Capital, BoxGroup, Data Collective, Caffeinated Capital, CRV, Slow Ventures, Benchmark, Thrive Capital, Coatue Management


37. Brex

Valuation: $1.1B

Total Funding: $182M

Company Description: Brex is a financial startup headquartered in San Francisco. It issues a corporate credit card that does not require personal guarantees or credit scores, and approvals are issued immediately. 

Select Investors: Y Combinator, Peter Thiel, Ribbit Capital, One Way Ventures, DST Global, Institutional Venture Partners, Greenoaks Capital Management


38. GitLab

Valuation: $1.1B

Total Funding: $166M

Company Description: Operating out of San Francisco, GitLab offers programmers a collaborative environment. Users can update and review coding changes as well as track each version of their programs as they write them, enabling teams working on the development project to see any issues.

Select Investors: Y Combinator, Khosla Ventures, 500 Startups, Tuesday Capital, FundersClub, August Capital, Google Ventures, ICONIQ Capital, Goldman Sachs


39. Tradeshift

Valuation: $1.1B

Total Funding: $455M

Company Description: San Francisco’s Tradeshift is a digital accounts company, providing support to supply chain managers for invoicing, buying, and discounting

Select Investors: PayPal, Intuit, HSBC Venture Capital, American Express Ventures, Santander InnoVentures, HSBC, Goldman Sachs Principal Strategic Investments


40. Formlabs

Valuation: $1.07B

Total Funding: $104M

Company Description: The Massachusetts-based company is a 3D printing startup currently offering two printer models.

Select Investors: Kima Ventures, DFJ Growth Fund, SOSV, BIRD Foundation, Foundry Group, Autodesk Spark Innovation Fund, C4 Ventures,  New Enterprise Associates


41. Cohesity

Valuation: $1B

Total Funding: $410M

Company Description: The San Jose, California, startup provides a  secondary backup service for enterprise data. It purports to eliminate siloes and bring together necessary functionalities into one user-friendly program.

Select Investors: Sequoia Capital, Google Ventures, Battery Ventures, Accel, Trinity Ventures, Qualcomm Ventures, Artis Ventures, SoftBank Group, Morgan Stanley Expansion Capital


42. Convoy

Valuation: $1B

Total Funding: $275M

Company Description: Convoy is based in Seattle and operates a trucking network through which shippers and truck operators can connect and book jobs. The platform relies on automation and GPS to provide transparency and cost efficient services. Payments are sent within days, and users can sign up for job notifications and other resources.

Select Investors: Allen & Company, Bezos Expeditions, Greylock Partners, Cascade Investment, Y Combinator, Mosaic Ventures, Bill Gates, Bono, capitalG, Alphabet


43. JFrog

Valuation: $1B

Total Funding: $228M

Company Description: Operating from Sunnyvale, California, JFrog is a DevOps startup that provides a software management solution. JFrog recently acquired the cloud-based delivery platform Shippable.

Select Investors: Dell Technologies Capital, VMware, Battery Ventures, Sapphire Ventures, Qumra Capital, Insight Venture Partners, Spark Capital, Geodesic Capital


44. MediaMath

Valuation: $1B

Total Funding: $606M

Company Description: MediaMath is a New York-based programmatic marketing company. It developed the first real-time media buying software program in 2007, according to its website.

Select Investors: Silicon Valley Bank, QED Investors, Global Founders Capital, Catalyst Investors, Akamai Technologies, Goldman Sachs, Banco Santander, Searchlight Capital Partners


45. Netskope

Valuation: $1B

Total Funding: $400M

Company Description: Based in Santa Clara, California, Netskope is a cloud access security broker. Netskope programs can be used for on-premise and remote data security systems. 

Select Investors: Lightspeed Venture Partners, Social Capital, Accel, Dell Technologies Capital, ICONIQ Capital, Sapphire Ventures, Geodesic Capital, Base Partners


46. Pat McGrath Labs

Valuation: $1B

Total Funding: $82M

Company Description: The New York City cosmetics company sells a broad spectrum of makeup products online.

Select Investors: Eurazeo, One Luxury Group


47. Pony.ai

Valuation: $1B

Total Funding: $214M

Company Description: Autonomous vehicle startup Pony.ai operates its U.S. business concerns out of Fremont, California, with additional offices in Beijing and Guangzhou.  

Select Investors: Sequoia Capital China, IDG Capital, DCM Ventures, Comcast Ventures, Puhua Capital, Morningside Venture Capital, Polaris Capital Group, Silicon Valley Future Capital


48. Root Insurance

Valuation: $1B

Total Funding: $164M

Company Description: The Columbus, Ohio, company Root Insurance offers personalized car insurance. Quotes are based on the individual consumer’s driving record and behaviors.

Select Investors: Drive Capital, Silicon Valley Bank, Scale Venture Partners, Redpoint Ventures, Ribbit Capital, Tiger Global Management


49. Seismic

Valuation: $1B

Total Funding: $165M

Company Description: Sales enablement company Seismic is based in San Diego. Its platform provides sales and marketing teams with access to content that can be used in the sales funnel, as well as document creation tools and other services.

Select Investors: Jackson Square Ventures, JMI Equity, General Atlantic, Lightspeed Venture Partners, T. Rowe Price


50. SoundHound

Valuation: $1B

Total Funding: $214M

Company Description: Soundhound, based in Santa Clara, California, specializes in conversational intelligence and voice-enabled artificial intelligence. Its technology is used for in-car voice assistants, music discovery, and voice search, among other applications.

Select Investors: Kleiner Perkins Caufield & Byers, Global Catalyst Partners, NVIDIA GPU Ventures, Samsung Catalyst Fund, Tencent Holdings, Orange, Daimler, Hyundai Motor Company


51. sweetgreen

Valuation: $1B

Total Funding: $322M

Company Description: Headquarted in Culver City, California, Sweetgreen is a fast food chain targeting health-conscious consumers. Sweetgreen operates in several cities throughout the US, sourcing products locally.   

Select Investors: Red Sea Ventures, T. Rowe Price, Brainchild Holdings, Fidelity Investments


52. Talkdesk

Valuation: $1B

Total Funding: $124M

Company Description: San Francisco-based Talkdesk offers businesses a call center solution. Because it is cloud-based, customers don’t need to invest in their own phones or infrastructure.

Select Investors: Storm Ventures, DFJ, Salesforce Ventures, 500 Accelerator, Viking Global Investors


53. TripActions

Valuation: $1B

Total Funding: $235M

Company Description: TripActions is a business travel platform based in Palo Alto, California. It helps business travelers to book flights, rental cars, and hotel reservations. 

Select Investors: Lightspeed Venture Partners, Zeev Ventures, Andreessen Horowitz, SGVC


54. WalkMe

Valuation: $1B

Total Funding: $218M

Company Description: WalkMe, based in San Francisco, helps companies digitize their processes. Offered services include software integration and employee support. 

Select Investors: Mangrove Capital Partners, Gemini Israel Ventures, Giza Venture Capital, Scale Venture Partners, Greenspring Associates, Insight Venture Partners


55. ZipRecruiter

Valuation: $1B

Total Funding: $219M

Company Description: The online recruiting platform ZipRecruiter rounds out the list of 2018 unicorns. The Santa Monica-based company leverages artificial intelligence to match candidates with employers, and also posts job listings to a wide range of online job boards. 

Select Investors: Industry Ventures, Institutional Venture Partners, Basepoint Ventures, Wellington Management

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Instagram VS reality! Married at First Sight’s Martha Kalifatidis is busted editing a promo photo

Instagram VS reality! Married at First Sight’s Martha Kalifatidis is busted editing a promo photo

Instagram vs reality! Married at First Sight’s Martha Kalifatidis is busted editing a promotional photo – as she takes inches off her waist, slims her jawline and airbrushes her skin

  • Do you have a story about a MAFS contestant? Email tips@dailymail.com 

By

Aleksandra Pavlovska For Daily Mail Australia


Published:
02:46 EDT, 7 March 2019

|
Updated:
14:44 EDT, 7 March 2019

She’s the Kim Kardashian lookalike known for her good looks and stunning curves.

And Married At First Sight’s Martha Kalifatidis was caught heavily editing a promotional photo taken during Wednesday night’s dinner party.

The makeup artist, 30, altered the photo for a more flattering look and posted it to Instagram on Thursday.

Scroll down for video 

Instagram VS reality! Married at First Sight’s Martha Kalifatidis was busted editing a promotional photo on Thursday, as she took inches off her waist and slimmed down her jawline. Pictured left: Martha’s version and Right: The original photo

In Martha’s version of the photo, her waist is smaller than the original MAFS photo.

Another visible change shows Martha’s hairline raised to reveal more of her visage, her neck and jaw slimmed down and the visible shine on her face reduced. 

In an almost imperceptible tweak, Martha also appears to have slimmed her right arm in her version of the photo. 

Like magic: In Martha’s version of the photo (L), her waist is smaller than the original MAFS photo (R)

Daily Mail Australia has contacted Martha for comment. 

It comes after the brunette beauty was branded ‘Australia’s very own Kardashian.’

During Wednesday’s episode of the show, Martha channelled her inner Kim Kardashian while posing alongside her TV ‘husband’ Michael Brunelli. 

Sharing two selfies to Instagram, the Sydney-based makeup artist wore an outfit almost identical to one the Keeping Up With The Kardashians star was seen wearing back in August, last year. 

Altered: Another visible change shows Martha’s hairline pushed slightly back to reveal more of her visage, her neck and jaw slimmed down and visible shine on her face reduced. Pictured Left: Martha’s version and Right: Original photo

The resemblance is uncanny! It comes after Martha channelled Kim Kardashian in a selfie with TV husband Michael Brunelli on Wednesday 

Martha also sported a similar contoured complexion known to be the Hollywood star’s signature makeup look. 

She also kept her dark tresses out and left them to cascade past her shoulders, just like Kim.

‘Another dinner party… surely everyone’s home stays went seamlessly?’ Martha’s caption read. 

Taking inspiration: The Sydney-based makeup artist wore an outfit almost identical to one the Keeping Up With The Kardashians star (pictured) was seen wearing back in August, last year

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Kylie Jenner’s Makeup Line Cuts Price of Jordyn Woods-Inspired Lip Kit After Tristan Thompson Cheating Scandal – Entertainment Tonight

Kylie Jenner’s Makeup Line Cuts Price of Jordyn Woods-Inspired Lip Kit After Tristan Thompson Cheating Scandal – Entertainment Tonight

Looks like there’s a sale on a Jordyn Woods-inspired Kylie Cosmetics lip kit.

Following allegations that Kylie Jenner’s best friend allegedly cheated with Tristan Thompson, fans noticed that the makeup line cut the price of the “Jordy” Velvet Liquid Lipstick Lip Kit, which was named after Jenner’s bestie. The set was first launched in May of 2018 and is now available for half price.

Whether it was coincidental or not, fans certainly took notice, claiming that Kylie was throwing shade. However, the Woods matte Lipstick, the Kylie X Jordyn highlighter quad palette and Jordyn Palette, among other collaboration pieces, are all regular priced.

Twitter users also noticed that the “Shady” Lip Kit was also half off.

OKAY so will the KYLIE X JORDYN makeup collection be on sale now ??? @kyliecosmetics 🤔

— Ava Moran (@amtwirl) February 20, 2019

On Wednesday, a source told ET that the 21-year-old model moved out of Kylie’s home following allegations that she hooked up with Khloe Kardashian’s ex-boyfriend.

“Jordyn is a sister to Kylie, and she’s extremely shocked this could happen, as is the whole family,” the source said. “Kylie is trying to get all the facts before she makes up her mind, but for now, Jordyn isn’t staying at Kylie’s. Kylie needs her space and also wants to respect her sister Khloe.”

ET confirmed earlier this week that Khloe and Tristan split due to ongoing “trust issues.” Social media has been filled with clues regarding the cheating scandal, including the fact that Khloe’s sister, Kim Kardashian West, unfollowed both Jordyn and Tristan.

See more on the ongoing drama in the video below.

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All the Times Jordyn Woods and Kylie Jenner Have Shown How Incredibly Close They Are

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How Long Are the Oscars?

How Long Are the Oscars?

Whether you’re an Oscars fan because you love to see your favorite celebrities win big, or you simply can’t get enough of what they wear on the red carpet, prepare to get pumped because the Academy Awards are just around the corner. The whole thing is going down on Sunday, Feb. 24 on ABC at 8 p.m. ET. 

But there are a few basics you’ll want to keep in mind before tuning in for the night, including the details of the serious drama that’s surrounding the awards. For starters, this year’s ceremony will be host-less after comedian Kevin Hart stepped down from the position following his homophobic tweet scandal. The show has only proceeded without a host once before — 30 years ago, according to Variety.

There’s also the Academy’s latest announcement that it’s changing up the standard show lineup by removing four main categories from the regular broadcast; they will instead give out the statuettes during the commercials. (More on that in a bit.)

All of that’s to say — you’re going to want to watch Hollywood’s biggest night for one reason or another. But if you want to know how much time to set aside, we’ve got you covered.

RELATED: How To Watch Every Movie Nominated For An Oscar This Year

How Long Are the Oscars?

If we learned anything from the Oscars of the past, it’s that the runtimes can seriously vary. The 2017 show was three hours and 16 minutes, while the longest show ever in 2002 was four hours and 20 minutes. But on average, the Academy Awards seem to span about three hours and 15 minutes.

But that could, of course, change with the recent news that the Academy is eliminating the cinematography, film editing, live-action short, and makeup and hairstyling categories from the regular broadcast, according to The Hollywood Reporter

Academy president John Bailey told the publication the reason for the change was the result of an ever-shifting audience.

“Viewing patterns for the Academy Awards are changing quickly in our current multi-media world, and our show must also evolve to successfully continue promoting motion pictures to a worldwide audience,” he said. “This has been our core mission since we were established 91 years ago — and it is the same today.”

ABC will air the winners’ speeches later during the broadcast, according to The Hollywood Reporter

So How Is Hollywood Taking That News?

While there is no official word on how the elimination of four major categories will affect how long the Oscars will run, there has been plenty of news regarding how people feel about the change. Hint: It’s not good. 

According to The Hollywood Reporter, a group of actors, directors, cinematographers and other filmmakers have sent the Academy and Oscars producers an open letter asking them to reverse their decision to present the four awards during commercial breaks. Signees include Alfonso Cuarón, Christopher Nolan, Michael Mann, Alejandro G. Iñárritu, Guillermo del Toro, George Clooney, Brad Pitt, Robert De Niro, Elizabeth Banks, Peter Dinklage and Kerry Washington, the publication reported.

“Relegating these essential cinematic crafts to lesser status in this 91st Academy Awards ceremony is nothing less than an insult to those of us who have devoted our lives and passions to our chosen profession,” the letter noted. “When the recognition of those responsible for the creation of outstanding cinema is being diminished by the very institution whose purpose it is to protect it, then we are no longer upholding the spirit of the Academy’s promise to celebrate film as a collaborative art form.”

The Academy responded, saying “no award category at the 91st Oscars ceremony will be presented in a manner that depicts the achievements of its nominees and winners as less than any others.”

VIDEO: Kevin Hart Steps Down as Oscars Host After Outcry Over Homophobic Tweets

OK, But I’m Still Invested

If the drama and long runtime still haven’t deterred you from watching the show, then you probably want to know a bit about the top contenders, right? 

A few favorites you’ll want to watch for include Roma and The Favourite, which both nabbed 10 nominations each, including Best Picture and Best Director. A Star Is Born and Vice each walked away with eight nominations, and BlacKkKlansman, Bohemian Rhapsody and Green Book also received nominations in several of the categories. If you haven’t seen the complete list of nominees yet, then take a peek and fill out your Oscars ballot before the show.

One you won’t see? Bradley Cooper in the Achievement In Directing category — the A Star Is Born director and actor was snubbed in that particular field

But that’s another drama, another day, am I right?

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