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YouTube influencer Jeffree Star says his stolen makeup was being sold at Burlington stores after burglars ransacked $2.5 million worth of beauty products from his warehouse

YouTube influencer Jeffree Star says his stolen makeup was being sold at Burlington stores after burglars ransacked $2.5 million worth of beauty products from his warehouse

  • On Sunday, a Twitter user shared photos of Jeffree Star Cosmetics liquid lipsticks that they said were sold at Burlington Coat Factory with discounted price tags.
  • YouTube influencer Jeffree Star responded to the photos on Monday, and said the products were “expired and sadly stolen.”
  • Burlington Coat Factory responded to Star on Tuesday and said the company has stopped selling the lipsticks.
  • On April 2, Star said in a YouTube video that $2.5 million worth of makeup, including new products and expired items, was stolen from one of his warehouses by black-market dealers.
  • Visit for more stories.

Just under a month after YouTube influencer Jeffree Star said burglars had ransacked his makeup warehouse, shoppers say they have found products from the makeup mogul’s brand being sold at discount retail chain Burlington Coat Factory.

Star says he was alerted to his products being sold at the store after Twitter user @rei_m3m shared photos of liquid lipsticks from Jeffree Star Cosmetics labeled with discounted price tags at a Burlington Coat Factory store on Sunday.

Speaking to INSIDER, Twitter user @rei_m3m, who goes by the name Perla G., said she found the photos on Facebook

Perla G. said she saw the images on the Facebook beauty group Boxy Babes, where members can “trade, sell, buy, and discuss” products from subscription boxes like Boxy Charm, and share general makeup news.

Another makeup fan also shared images of liquid lipsticks from Jeffree Star Cosmetics that they say were found at a Burlington Coat Factory store on April 3, posting photos and videos of the products on Facebook.

It’s unclear whether the items appeared at different Burlington Coat Factory stores, though Facebook users commenting on the Facebook post have claimed to see Jeffree Star Cosmetics makeup in stores in Washington state.

Star responded to Perla G.’s tweet on Monday, and said the lipsticks were ‘expired and sadly stolen’

He also said his lawyer was working to find out “how and why Burlington would ever allow this.”

On Tuesday, Burlington Coat Factory reached out to Star over Facebook and Twitter, and said the lipsticks have been removed from its stores

Representatives for Burlington Coat Factory also said on the brand’s official Twitter account that its stores are “committed to selling only authentic, authorized, and legally sourced product.”

“We have discontinued sales of these products and are immediately pulling remaining units from our stores,” the store representatives confirmed.

Star thanked the retailer for its response on Twitter, and said his team will continue to ‘handle this behind the scenes and investigate’

The beauty mogul also spoke about the incident in an Instagram story, where he said he appreciated how Burlington Coat Factory handled the issue.

“There’s been a lot of companies that just keep their mouths shut,” Star said in an Instagram story on Tuesday. “They try to sweep things under the rug. They want to keep it cute behind the scenes. But I really appreciate [Burlington Coat Factory] actually saying things on social media.”

People said they saw Liquid Lipsticks from Jeffree Star Cosmetics being sold at Burlington stores.
Rosdiana Ciaravolo/Getty Images

Previously on April 2, Star said in a YouTube video that $2.5 million worth of makeup — including new and unreleased products as well as expired items — was stolen from one of his warehouses by black-market dealers.

According to photos obtained by TMZ, intruders entered the Jeffree Star Cosmetics warehouse after cutting a hole through the roof. They then stole a range of expired products, as well as an entire shade of the unreleased Magic Star concealer, according to Star.

Read more:YouTube influencer Jeffree Star says burglars cut through the roof of his warehouse and ransacked $2.5 million in makeup

“This is the biggest theft I have ever experienced in my entire career,” Star said in a video about the robbery. “This is my biggest hit as a brand. I am still shocked about the entire thing.”

Representatives for Jeffree Star Cosmetics and Burlington Coat Factory did not immediately reply to INSIDER’s requests for comment.

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Kelly Ripa has a princess moment in extravagant Christian Siriano ballgown

Kelly Ripa has a princess moment in extravagant Christian Siriano ballgown

Kelly Ripa has a princess moment in extravagant ballgown as she poses with Mark Conseulos at the Oscars

By Sameer Suri For

Published: 23:30 EDT, 24 February 2019 | Updated: 18:36 EDT, 25 February 2019

Kelly Ripa and her dashing hubby Mark Conseulos were the image of married bliss on the Oscars red carpet this Sunday in Los Angeles.

The 48-year-old daytime TV star arrived at the Dolby Theatre wearing a massive black and pewter grey print gown by Christian Siriano.

Meanwhile, her soap star hunk, whom she has been married to since 1996, went for Old Hollywood glamour in a black tuxedo and bow tie. 

Power couple: Kelly Ripa and her dashing hubby Mark Conseulos were the image of married bliss on the Oscars red carpet this Sunday in Los Angeles

Kelly accentuated her screen siren features with makeup and wore her signature blonde hair down in luxurious waves for the swank affair.

She fired up her Instagram page and uploaded a snapshot of herself and Mark at the Oscars, captioning it sweetly: ‘Prom night’ with four heart emoji.

It might be the gold standard of award shows, but with falling viewing figures, The Academy Of Motion Pictures Arts and Sciences have made some major changes for this year’s Oscars ceremony.  

These range from skipping a host – after Kevin Hart stepped down – to recruiting  ‘highly recognized talent from various walks of life’ to present the eight nominees for Best Picture, a role usually reserved for actors.

Only the best: The 48-year-old daytime TV star arrived at the Dolby Theatre wearing a massive black and pewter grey print gown by Christian Siriano

Those talents include anti-Trump chef and restaurateur Jose Andres, Daily Show host Trevor Noah and civil rights leader and Georgia congressman John Lewis and the woman who many consider to be the greatest athlete of all time, Serena Williams.

There was an early announcement that the Best Song nominees would not be featured in the telecast, a decision that was changed following public uproar.

Next was the decision to discontinue the trend of having the actors who won in each category last year present at the ceremony.

That was revealed by Allison Janney, whose appearance presenting alongside Sam Rockwell at the Golden Globes last month proved to be one of the rare highlights of the unremarkable telecast.

Meanwhile: Her soap star hunk, whom she has been married to since 1996, went for Old Hollywood glamour in a black tuxedo and bow tie

Uproar ensured, and the Academy soon announced that the tradition would continue.

Next, the Academy opted to eliminate four categories from the telecast – Cinematography, Film Editing, Live Action Short, and Makeup and Hairstyling – and present those awards during the commercial break.

That managed to draw the ire of many members of the Academy, and was protested in an open letter signed by the likes of  Glenn Close, Robert DeNiro, Kerry Washington, Brad Pitt, Halle Berry and hundreds more.

Glamour: She fired up her Instagram page and uploaded a snapshot of herself and Mark at the Oscars, captioning it sweetly: ‘Prom night’ with four heart emoji




A Star Is Born


Green Book – WINNER


Black Panther 

The Favourite 

Bohemian Rhapsody  

Happy times: Green Book won top honor Best Picture


Christian Bale (Vice)

Rami Malek (Bohemian Rhapsody) – WINNER

Bradley Cooper (A Star Is Born)

Viggo Mortensen (Green Book)

Willem Dafoe (At Eternity’s Gate)


Olivia Colman (The Favourite) – WINNER

Glenn Close (The Wife)

Lady Gaga (A Star Is Born)

Melissa McCarthy (Can You Ever Forgive Me?)

Yalitza Aparicio (Roma)  

Sweet: Olivia Colman tasted first Oscar gold with Best Actress win for The Favourite


Mahershala Ali (Green Book) – WINNER

Richard E. Grant (Can You Ever Forgive Me?)

Sam Elliott (A Star Is Born)

Sam Rockwell (Vice)

Adam Driver (BlacKkKlansman)


Regina King (If Beale Street Could Talk) – WINNER

Amy Adams (Vice)

Rachel Weisz (The Favourite)

Emma Stone (The Favourite) 

Marina de Tavira (Roma) 


Alfonso Cuaron (Roma) – WINNER

Spike Lee (BlacKkKlansman) 

Pawel Pawlikowski (Cold War)

Yorgos Lanthimos (The Favourite)

Adam McKay (Vice)

Double trouble: Alfonso Cuarón won Best Director and Cinematography for Roma


Free Solo – WINNER

Hale County This Morning, This Evening 

Minding the Gap 

Of Fathers and Sons



The Ballad of Buster Scruggs

Black Panther – WINNER

Mary Poppins Returns

The Favourite

Mary Queen of Scots



Bohemian Rhapsody – WINNER

The Favourite

Green BooK


We Are The Champions: Bohemian Rhapsody won four including Film Editing


Black Panther – Ludwig Goransson – WINNER


If Beale Street Could Talk

Isle of Dogs

Mary Poppins Returns 


Black Panther

Bohemian Rhapsody – WINNER

First Man

A Quiet Place



Black Panther

Bohemian Rhapsody – WINNER

First Man


A Star Is Born


Black Panther – WINNER

First Man

The Favourite

Mary Poppins Returns


Wakanda forever! Black Panther won Best  Production and Costume Design


Black Sheep

End Game

A Night At The Garden

Period. End Of Sentence. – WINNER



Animal Behaviour


Late Afternoon

One Small Step







Skin – WINNER 

Golden: Guy Nattiv and Jaime Ray Newman accepted Best Live Action Short for Skin


Incredibles 2

Isle of Dogs


Ralph Breaks the Internet

Spider-Man: Into the Spider-Verse – WINNER  


Capernaum (Lebanon)

Cold War (Poland)

Never Look Away (Germany)

Roma (Mexico) – WINNER

Shoplifters (Japan)


The Ballad of Buster Scruggs

BlacKkKlansman – Written by Charlie Wachtel & David Rabinowitz and Kevin Willmott & Spike Lee – WINNER

Can You Ever Forgive Me?

If Beale Street Could Talk

A Star Is Born  

Purple reign: Spike Lee earned his first ever Oscar in the Best Adapted Screenplay category for BlacKkKlansman


The Favourite 

First Reformed

Green Book -Nick Vallelonga, Brian Currie, Peter Farrelly – WINNER





Mary Queen of Scots



Avengers: Infinity War

Christopher Robin

First Man – WINNER

Ready Player One

Solo: A Star Wars Story


All The Stars (Black Panther)

I’ll Fight (RBG)

The Place Where Lost Things Go (Mary Poppins Returns)

Shallow (A Star Is Born) – Lady Gaga – WINNER

When A Cowboy Trades His Spurs For Wings (The Ballad of Buster Scruggs)

Touching: Lady Gaga won Best Original Song for A Star Is Born hit Shallow


Cold War

The Favourite

Never Look Away

Roma – Alfonso Cuarón – WINNER

A Star Is Born


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Mathematically Speaking, ‘Bohemian Rhapsody’ Has a Slight Edge in the Film Editing Race – Hollywood Reporter

Mathematically Speaking, ‘Bohemian Rhapsody’ Has a Slight Edge in the Film Editing Race – Hollywood Reporter

'Bohemian Rhapsody'

‘Bohemian Rhapsody’

Courtesy of Twentieth Century Fox

When the Academy announced it was reversing a plan to present four categories during commercial breaks (with edited video of each airing later in the broadcast), it made me thankful for each category. I am always excited and interested in each result, but I never thought I would be grateful for such an announcement, since I had never before pictured an Oscars with some winners not revealed in real time.

And there’s a particular reason to be thankful this year, because all four of the categories whose results we would have learned on Twitter before they appeared on ABC come with fascinating storylines. As described in Thursday’s article, Alfonso Cuarón has the potential to make history with a win for best cinematography. And as you’ll read in this third and final part of my mathematically based predictions, two of the would-be missing categories (film editing and live-action short) are far from certain races, and one of them (makeup and hairstyling) is the only chance fans of a certain much-nominated film may get to see that movie win an Oscar.

Any one of the categories discussed below could have wound up on the chopping block, so it’s nice to take a moment and appreciate that every one of these battles will see their thrilling conclusions live on television Sunday night.

Finally, there is not enough data to predict the three short-film categories mathematically. For those of you using these articles to fill out Oscar ballots who would like quantitative recommendations, one option is to follow the betting markets. They currently favor Marguerite for live-action short, Bao for animated short and Black Sheep for documentary short.

Ben Zauzmer (@BensOscarMath) uses math to predict and write about the Oscars for The Hollywood Reporter. A Harvard graduate with a degree in applied math, he works as a baseball analyst for the Los Angeles Dodgers.

  • This is the single best race of the year. First and second place are separated by just 0.2 percentage points. Even first and third are only 2.1 points apart. You may as well flip a three-sided coin, and it’s not as if BlacKkKlansman and Green Book are at zero percent, either.

    The BAFTAs chose


    , while the American Cinema Editors handed out awards to

    Bohemian Rhapsody


    The Favourite

    . Among the critics’ circles, most of the awards went to



    A Star Is Born


    First Man

    , and strangely, none of those three were nominated by the Academy.

    Bohemian Rhapsody

    gets a slight boost due to the connection between best film editing and the sound categories: The same movie has won film editing and sound mixing each of the past five years.

  • Amazingly, no Marvel film has ever won best visual effects. Over the past year, some pundits predicted that Black Panther would finally change that fact. Well, they may have been right to predict a Marvel visual effects win, but for the wrong movie. VES Award winner Avengers: Infinity War sits just above the 50-50 mark to win this category.

    That said, the Visual Effects Society hands out another prize for best supporting visual effects, and that one went to First Man. Among winners of that supporting category, only Hugo (2011) has parlayed it into an Oscar victory, so First Man is clearly in second place. But if you’re looking to pick an upset here, that’s the movie to go with.

  • In years with only one costume category (in the past, it was split by black-and-white and color), there have only been five instances of a designer receiving nominations for two different films. Three of those belong to Sandy Powell, including her output this year for The Favourite and Mary Poppins Returns. Combined, Powell has a 56.7 percent chance to win her fourth Oscar.

    But she is not her own biggest competition, because in between first-place The Favourite and third-place Mary Poppins Returns sits second-place Black Panther, and designer Ruth E. Carter is not too far from the pole position. The two designers each won their respective categories Tuesday night at the Costume Designers Guild Awards, but only one can win the Oscar.

  • If you haven’t seen Vice yet, go search the internet for a photo of Christian Bale as Dick Cheney. I can wait.

    Welcome back! Now you can see why people are lining up to honor the makeup work in Vice. Much like Darkest Hour’s win a year ago, transforming a well-known actor into an easily recognizable politician is evidently the path to success in the makeup and hair field, short of a surprising upset.

  • Five films with a particular emphasis on music have won best sound mixing this century: Chicago (2002), Ray (2004), Dreamgirls (2006), Les Misérables (2012) and Whiplash (2014). So it’s hardly surprising to see Cinema Audio Society and BAFTA winner Bohemian Rhapsody top this list, with A Star Is Born coming up in second.

    But it’s not a hard-and-fast rule: Hacksaw Ridge took down La La Land in 2016, if you’re searching for precedent to predict a First Man or Black Panther upset over the musical nominees.

  • The sound categories are tricky because many of the precursors only have one best sound award, and it’s not always clear what signal that award is sending. The BAFTAs, for instance, awarded best sound to Bohemian Rhapsody, but they are generally a slightly better predictor of sound mixing than sound editing.

    The most relevant recognition here is the Motion Picture Sound Editors. While they gave out many awards, including one to Roma and two to Bohemian Rhapsody, their best Oscar predictor is the category for sound effects and foley, and that went to A Quiet Place, so the math is just barely picking the nearly dialogue-free horror film to win for its sound.

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    That Time Joy Behar Wore ‘Darker’ Makeup to Dress as a ‘Beautiful African Woman’ in the ’70s (Video)

    That Time Joy Behar Wore ‘Darker’ Makeup to Dress as a ‘Beautiful African Woman’ in the ’70s (Video)

    “The View” co-host Joy Behar attended a Halloween party dressed as a “beautiful African woman” during the 1970s, which included darkening her face with makeup, the host said in a 2016 episode of the daytime talk show.

    “That is me. I was 29. It was a Halloween party, I went as a beautiful African woman. That’s my hair,” Behar said. “I had makeup that was a little bit darker than my skin, but that’s my actual hair, though.”

    Given her current age of 76, the party can be dated to roughly 1972.

    Also Read: John Oliver Jokes He Landed Megyn Kelly’s ‘Today’ Gig Simply Because He Knows Blackface Is Wrong (Video)

    “You mean blackface,” fellow co-host Raven-Symoné responded, though she later said she “loved” how Behar looked.

    The show ran a photo of Behar in the outfit, causing Symoné to audibly gasp at the image.

    “Joy, are you my auntie, Joy?” Symoné said. “She looks black.”

    The moment was reported by Jezebel at the time, but had largely been lost from people’s memories since. The discussion on set was precipitated after Behar brought up this 2016 New York Times op-ed lauding the benefits of naturally curly hair.

    Also Read: John Oliver Jokes He Landed Megyn Kelly’s ‘Today’ Gig Simply Because He Knows Blackface Is Wrong (Video)

    Reps for The View at ABC did not immediately respond to request for comment from TheWrap.

    Issues of blackface have dominated the national discussion after revelations that Virginia Gov. Ralph Northam and the state’s Attorney General Mark Herring both wore blackface decades ago.

    A photo of a man in blackface with another dressed as a member of the Ku Klux Klan appeared on Northam’s old medical school yearbook page last week precipitating a statewide crisis. The governor has offered shifting explanations about whether he is in the image.

    10 Stars Whose Blackface Blunders Backfired, From Ted Danson to Kylie Jenner (Photos)

    • blackface

      Don’t even think of mimicking these celebrities.

    • Joni Mitchell 

      The singer posed in blackface on the cover of her album “Don Juan’s Reckless Daughter” in 1977, and later went on to justify it by saying, “I have experienced being a black guy.”

    • Ted Danson 

      The “Cheers” star appeared at a N.Y. Friars Club Roast in 1993 with then-girlfriend Whoopi Goldberg wearing blackface makeup to perform an offensive N-word-filled comedy routine.

    • Tom Hanks  

      The Oscar-winning actor came under fire in 2012 when video surfaced of a 2004 school fundraiser featuring Hanks and another man wearing blackface and stereotypical African clothing. Hanks later condemned the bit as “horribly offensive.”

    • Tyra Banks  

      The host of “America’s Next Top Model” took heat, as did her show, for a photo shoot in 2009 in which competing models were made to look “biracial.” Styling techniques included the darkening of contestants’ skin.

    • Paula Deen 

      Following the epicure’s ouster from the Food Network in the wake of her infamous N-word controversy, Deen posted a photo on Twitter from her show’s 2011 Halloween episode featuring her son, Bobby, dressed as Ricky Ricardo, complete with brownface makeup. 

    • Beyoncé  

      The diva took heat for a 2011 L’Officiel Paris cover with an “African Queen” theme for which the pop star’s skin was darkened.

    • Julianne Hough  

      The singer/dancer/actress drew criticism over a 2013 Halloween costume for which she donned dark makeup to masquerade as Uzo Aduba’s “Orange Is the New Black” character Crazy Eyes.

    • Shane Dawson


      The YouTuber known for his outrageous characters in 2014 was forced to apologize for the use of blackface in some of his videos, including a parody of talk show host Wendy Williams.

    • Kylie Jenner  

      Fans of the reality star jumped all over a photo she posted to her Instagram account from a 2015 shoot, outraged that her skin appeared to be darkened. “This is a black light and neon lights people lets all calm down,” Jenner responded.

    • luann de lesseps diana ross blackface

      Luann de Lesseps  

      The former countess and “Real Housewives of New York” star apologized for her 2017 Halloween costume as Diana Ross — even though she insisted that she didn’t actually do blackface. “I had bronzer on that I wear normally like the rest of my skin,” she later told Andy Cohen on “Watch What Happens Live.” “So I didn’t add anything to or would ever, ever dream of doing a blackface. Ever.”

    These celebrities offer a timely reminder that it’s never OK — so don’t try it

    Don’t even think of mimicking these celebrities.

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    Artificial Intelligence Is Transforming Digital Marketing And For Good Reason!

    Artificial Intelligence Is Transforming Digital Marketing And For Good Reason!

    Artificial intelligence has, irrefutably, revolutionized our lifestyle as well as business processes, including digital marketing, in ways once impossible to imagine.

    Artificial Intelligence… This long, wordy term may sound perplexing to you, but what’s more perplexing is the fact that we are using AI technology every day and most of us didn’t even realize it till now.

    Surprised? Let’s just take a reality check.

    Think of all those times when Gmail suggested you smart replies for an email or Spotify recommended new releases and old favorites as per your music taste. Artificial Intelligence lies behind all this; it capitalizes on the algorithms that determine our online activities and thereby makes suggestions relevant to how we behave online.

    AI has overshadowed the app industry to get deep-rooted into our lives. Google Maps app uses AI to assess the traffic conditions on the roads and propose quickest routes to its users. Similarly, the LENS tool in Pinterest identifies the images and provides similar image results to the user.

    But what if it’s just a beginning? Let’s dig out some stats…

    • 85% of the customer interactions will be managed without any human interaction. (Gartner)
    • AI technology can help businesses increase the labor productivity by almost 40%. (Accenture)
    • 83% of businesses who adopted AI technology before everyone else have driven either substantial (30%) or moderate (53%) economic benefits from AI projects. ( Deloitte)
    • 47% of digitally mature organizations, or enterprises with advanced digital practices, claimed that they have implemented a defined AI strategy. (Adobe
    • 77% of consumers are actually using AI platforms, whereas 33% think they use AI-powered technology. (Pega)

    Many Brands Are Keeping Their Marketing Game Strong With AI

    Artificial intelligence has transformed our marketing practices and most probably, in not-so-distant-future, it will become the crux of our campaigns. Big brands like Nike, IBM, Facebook, Lenovo, and Uber have already embraced AI to make their marketing strategies more personalized and future-friendly. Let’s see how successful AI has been in terms of branding and customer experience.


    Ignoring the wisdom of crowds, Netflix is now completely relying on the AI based predictive technologies (Algorithms) to provide personalized recommendations to its users. Previously dependent on user’s reviews, Netflix now (with the help of Algorithms) suggests movies and shows that are similar to those users have previously seen and liked. This is a great example of preemptive marketing.


    Image Source: Pixabay/Afra32

    Subsequent to disabling its subscribers from submitting reviews/comment on its collections of TV shows and movies, the streaming giant purged all the remaining reviews from the users— putting an end to its rating based system.

    Apart from that, Netflix eliminated the annoying pauses and rebuffering issues encountered during online streaming. It utilized AI technology to refine and optimize each scene of the video, ensuring high-quality display even on slow internet connection.


    Being one of the early adopters of AI technology, Amazon has been driving benefits from product recommendations for long. Its recommendation engine alone constitutes 35 percent of the company’s overall revenue. Amazon has refined the algorithms from time to time for making better suggestions and now it’s using machine learning to make the recommendations more dynamic.

    Product reviews on Amazon can be really helpful in marketing and brand promotion. Many companies misused the platform and generated fake reviews to amplify their product ratings. In response to which, Amazon created a machine-learning algorithm that filtered authentic reviews from fake ones.

    The ecommerce colossus, furthermore, used AI and machine learning to power its three popular products: Amazon Go Store, Alexa, and Amazon recommendation engine. Amazon’s voice enabled device, Echo is another note-worthy weapon in Amazon’s machine learning armory.

    Amazon Go Store

    Image Source: Unsplash/Piotr Cichosz

    To ace up the AI product race, Amazon recently launched Echo look. The newest edition in Amazon’s echo branded products, Echo look is a cordless camera assistant and personal stylist that leverages machine learning and human advice. Just command Alexa to capture a picture and post in on social media. Besides, you can sync all echo products to get a better experience.


    The renowned Jeanswear brand has launched its AI-led “Levis Virtual Stylist” that helps customers get the right fit, stretch, and length of jeans. It allows the users to browse through the whole denim line and suggest different size options to decrease the chances of returns. The worth-mentioning “see it styled” feature shows a collection of user-generated pictures so that customers can see others wearing Levi’s jeans and get inspired.

    Also, drooling at a pair of jeans and then finding it to be out of stock is not going to be the case with denim customers. Levi’s now syncs the search results with the inventory data, which ensures that the out-of-stock items are not shown in the first place.


    If you think Disney has had its time, think again. One of the world’s biggest hub of entertainment, the Walt Disney Company used AI technology (known as “Factorized Variational Autoencoders,” or FVAEs) to understand its moviegoers and what they really think about a particular movie.

    The system observes the viewers’ reactions for a short while and anticipates facial expressions of each individual for rest of the movie. FVAE is backed by a pattern-recognition technique that works just like a recommendation engine; it generalizes the audience reactions and evaluates those responses to form a result asserting whether the audience is liking it or not.

    The findings can further determine the scenes most liked or disliked by the audience. Disney-owned Marvel has been using the FVAE system and big data to monitor the extensive storyworld that combines its comic book characters and distinguishes the most liked ones that have a greater fan following.


    Image Source: Unsplash/Elijah O’Donnell

    One cannot miss mentioning Magic Bench when talking about Disney’s utilization of AI technology. It is an innovative combo of augmented reality (AR) and mixed reality (MR) in which the participant settles on a bench and connects with a humanoid animal. The images of user and animated character can be seen on a video display or screen.

    Using haptic feedback, vibrations are created when the animal sits down. The haptic sensors and speakers attached to bench enhance the overall experience. The room is remodeled in three dimensions on the screen that allows the user to move ahead or behind the animated animals.


    Having a rich history of upending the music industry, Spotify has been pushing the technological boundaries and getting the best out of AI, machine learning and big data. It discovers weekly playlists personalized for every user’s unique predilections.

    Spotify is said to be a data-driven entity for a reason. With millions of users listening to music nonstop, the company receives an exponential amount of data that it is used to run different interesting campaigns. In 2013, with the help of streaming data and user behavioral information, Spotify foretold the winners of Grammy Awards before the award show. Unsurprisingly, 4 out of 6 of its predictions turned out to be right.


    Image Source: Pixabay/StockSnap

    The music streaming service has also test-launched its dedicated voice search interface to end its dependency on SIRI and Alexa, earlier this year. And now as we are reaching towards the end of 2018, the yearly Spotify Wrapped 2018 feature is here to enable the users to get a dive into their whole year’s music flashback.

    Unlike previous years’ versions, the year’s feature also creates a ‘Tastebreakers’ playlist comprising of popular artists and genres users didn’t listen to in 2018 so that they can start new year with new music.


    An early AI adopter and one of the first retail brands to embrace the chatbots for customer communication, Sephora teamed up with Facebook and launched Sephora reservation assistant. The purpose behind this bot was to assist customers in reserving the makeover slots by beauty specialists easily. Besides boosting the booking rate, it enhanced the customer experience too.


    Image Source: Pexels/Anete Lusina

    Back in 2016, the retailer also used its bot on a messaging app named Kik to reach the teenagers. Sephora now has its own app and in-store 3D AR (Augmented Reality) mirror. The app uses facial recognition technology and enables the users to upload their photo in the Facebook messenger and virtually try on Sephora makeup products that they can buy afterward.

    These chatbots are helping Sephora in churning down the process of customer engagement, solidifying genuine customer relationship, and responding to micro-moments faster.

    AI Marketing Tools Your Brand Should Know About

    Believe it or not, AI marketing is here to stay; it’s kicking into high gear and we cannot leave it out of the picture. Discussed here are some futuristic intelligent marketing tools that can help your branding efforts leap off the page.


    As an AI-backed ecommerce search tool, the objective of Klevu is to help the mid and enterprise level retailers in generating greater returns. Based on an advanced NLG (natural language processing) algorithm, the tool works wonders in reaping valuable insights from buyer’s behavior. The users can have an idea which product their targeted audience is looking for and enhance their products to gain better results.

    Relay 42

    Relay 42 combines all the touchpoints and data sources to fabricate customer profile based on real-time behavior and then predict customer behavior and acts accordingly to form a micro-personalized purchase journey experience. Relay 42 focuses on fortifying the one-on-one personalization among the company and its customers so that the customers can feel more valued and delighted.


    Developed by the AI marketing experts at Phrasee, this Artificial Intelligence algorithm produces marketing content in a click that outdoes the human written content. The tool has left many marketers in aghast and fear that phrasee is going to replace them just as a free logo design tool affrighted many graphic designers. But! Phrasee, presently, is not much threatening as it can only create one-liner email subjects and not the prolonged textual emails.


    With trolling trend taking social media by storm, brands have to be very cautious about protecting their social repo against the online trolls. Easier said than done, managing online reputation involves monitoring everything from profane words, abusive comments, and bad reviews across all social networks. This stirs up a hornet’s nest.

    Crisp—an AI-led NLP (Natural Language Processing) tool—keeps tabs on all digital platforms and deletes any unwanted response automatically. It has shouldered the burden of your marketing and reputation management teams and gives them time to focus on more pressing issues. The tool is perfect for brands.

    Pave AI

    This AI-based data analytics tool dig deeper into Google analytics and produce data-driven reports using the findings and insights that can be helpful in increasing leads and revenue. The platform keeps Google Analytics data as its heart. However, it does extracts data from Facebook, Instagram, and Twitter ads using Adwords to assess their response in terms of lead generation.

    To Wrap Up

    With the revolution driven by big data and AI, the brands have unleashed a multitude of possibilities to know their customers better. Artificial Intelligence has blessed the businesses with predictive selling, informed buying, enhanced sales-cycle, and data-driven decision making.

    Behind all the technological evolution in intelligent marketing, the main driving force is the objective of ensuring a great customer experience and this is going to be the silver bullet for businesses to thrive in the coming years as well.

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