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All the ways beauty YouTubers James Charles and Tati Westbrook have been affected by their explosive public feud

All the ways beauty YouTubers James Charles and Tati Westbrook have been affected by their explosive public feud

james charles tati westbrook

James Charles is on the left, and Tati Westbrook is on the right.

Kevin Mazur/MG19/Getty Images and Tati Westbrook/YouTube

  • On Friday, beauty vlogger Tati Westbrook announced the end of her longtime friendship with makeup artist James Charles in a YouTube video titled “Bye Sister.”
  • Since the video was posted, Charles has lost nearly three million YouTube subscribers, while Westbrook has gained more followers than that amount.
  • Multiple celebrities have also unfollowed Charles on Instagram, and his merchandise website appears to have been taken down.
  • Westbrook, who typically posts new YouTube videos at least three times a week, has not uploaded anything to the platform since Friday. However, she has been publicly supported by stars like Shane Dawson.
  • Visit INSIDER’s homepage for more stories.

Beauty vloggers James Charles and Tati Westbrook have had a whirlwind week.

On Friday, Westbrook released a 43-minute-long video in which she ended her friendship with Charles, claiming that he used her to achieve fame and success. She also accused the 19-year-old of trying to manipulate others using his “fame, power, and money.”

Since her video was released, Charles has lost nearly three million YouTube subscribers, while Westbrook has gained just as many. Charles has also lost a number of celebrity Instagram followers, and Westbrook has yet to upload a new YouTube video, which she typically does at least three times a week.

Below, take a look at all the ways Westbrook and Charles appear to have been affected since their public feud.

Since Tati Westbrook publicly ended her friendship with James Charles on Friday, the 19-year-old makeup mogul has lost nearly three million YouTube subscribers.

James Charles’ live subscriber count on Tuesday.

Social Blade

Westbrook, however, appears to have gained the number of subscribers that Charles has lost.

Tati Westbrook’s live subscriber count on Tuesday.

Social Blade

Before posting her “Bye Sister” video on Friday, Westbrook had a following of more than 5.9 million on YouTube. At the time of writing, her Social Blade page shows her having 10 million subscribers and counting.

A live counter has been created to track their respective subscriber counts.

The subscriber counts of Westbrook and Charles are being livestreamed on YouTube.


Since Friday, a channel on YouTube called Tea4Real has been hosting a subscriber-count livestream. The live video shows the changing number of subscribers held by Westbrook and Charles respectively.

The video also lists the number of subscribers the two had prior to their feud.

Charles has lost tons of celebrity Instagram followers.

James Charles and Kim Kardashian West at the KKW Beauty launch in 2017.

Stefanie Keenan/Getty Images

So far, at least eight celebrities have unfollowed the makeup artist on Instagram: Kim Kardashian West, Kylie Jenner, Shawn Mendes, Demi Lovato, Katy Perry, Iggy Azalea, Ariana Grande, and Zhavia Ward.

Charles was also unfollowed by seven major YouTube stars, including Jeffree Star, Ethan and Grayson Dolan, Emma Chamberlain, Ricky Dillon, Antonio Garza, and, of course, Tati Westbrook.

Former fans of Charles’ are retaliating against the makeup mogul by destroying his namesake eye-shadow palette.

A TikTok user burns their James Charles x Morphe eye-shadow palette.


YouTube stars like Jeffree Star, Shane Dawson, and Trisha Paytas seemingly endorsed Westbrook’s vitamin brand, Halo Beauty.

Shane Dawson.

Shane Dawson/YouTube

Following Westbrook’s video on Friday, YouTuber Trisha Paytas took to Twitter to announce that she purchased vitamins from the beauty vlogger’s brand, Halo Beauty.

“24 hours ago I had no idea what a Tati was and now I’m buying every product she has,” Paytas wrote on Twitter. “Mainly cause I need my hair to grow.”

Read more: The explosive YouTube war between James Charles and Tati Westbrook is all because of vitamin supplements. Health experts say they can be a scam.

When a fan replied and said the vitamins work, Dawson answered his tweet: “It really does!! I use it daily!! Not spon! haha.”

While the two are not formally sponsored by Westbrook or her brand, the timely stamp of approval from Dawson and Paytas showed many fans that YouTube fan-favorites had taken sides.

That said, on Monday, Dawson spoke about the feud in an Instagram story, and seemed to offer a more heartfelt take on the public drama without necessarily picking a side.

“Even though I believe some people need to be humbled I also could never enjoy watching someone go through something like this,” he said, adding that he wants to “focus on good stuff” and that he feels like he has “tea poisoning from all this drama.”

Westbrook’s vitamin brand is said to have seen an “unexpected influx of orders” after the release of her video.

Tati Westbrook showcases her product, Halo Beauty.

Tati Westbrook/YouTube

According to one Twitter user, Halo Beauty sent an email to people who recently placed orders, informing them that the brand is “a few days behind” its shipping process.

“Due to an unexpected influx of orders, we are a few days behind processing your shipment,” Halo Beauty appears to have written in an email sent to customers. “Please know that our Halo elves are hard at work, and everything should be running smoothly by the end of this week!”

However, Westbrook hasn’t uploaded a new YouTube video since Friday.

Tati Westbrook in a May 2019 YouTube video.

Tati Westbrook/YouTube

The beauty vlogger typically uploads content three times a week, but has been nearly silent since her Friday video.

On Twitter, she said that she wouldn’t post a video on Monday because her “heart is still too heavy.”

“I feel like I need to remind you that we can hold truth & inspire change without grabbing onto hate,” Westbrook said in a tweet. “Honor your blessings, don’t abuse them. Celebrating pain will only bring it to your door. Love you guys, see you soon.”

Charles faced additional backlash in Australia, where he delayed a meet-and-greet, seemingly as a result of his feud.

YouTubers Dan Locke and Chloe Macdonald.

Exploration Date/YouTube

In the midst of the feud on Friday, Charles made an appearance at the Pacific Fair Shopping Centre in Queensland, Australia, for a meet-and-greet and Q&A.

According to fans who attended the event, Charles arrived two hours late, leaving many fans stranded outside in hot weather.

YouTubers Chloe Macdonald and Dan Locke, who are behind a channel called Exploration Date, also attended the event, and vlogged their experience. In their video, Macdonald and Locke said they waited two hours for Charles to arrive and that he “wasn’t himself” during his five-minute-long Q&A session.

Charles’ merchandise website, Sisters Apparel, appears to have been taken down since Westbrook’s video was released.

The Sisters Apparel website said it would be “opening soon” on Monday.

Sisters Apparel

The website once stocked sweatshirts, T-shirts, joggers, phone cases, and other products emblazoned with Charles’ catchphrase: “sisters.”

But on Monday, a visit to the Sisters Apparel website brought viewers to a black-and-white page that read, “Will be opening soon…” The website also said it is “currently under construction,” and offered an email sign-up for fans to learn about “launch updates.”

On Tuesday, the website appeared to have undergone another change, as a privacy-error message appears on its homepage.

While Charles and Sisters Apparel have yet to share any information about the website, some fans believe that Jeffree Star might have something to do with its apparent disappearance.

On Twitter, fans have pointed out that Sisters Apparel is stocked by Killer Merch, a company that Jeffree Star co-owns. Some believe that, because Star has sided with Westbrook, he may have chosen to remove Charles’ website from his company’s roster.

Representatives for James Charles and Tati Westbrook did not immediately reply to INSIDER’s request for comment.


James Charles
tati westbrook

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Everything you need to know about Jordyn Woods, Kylie Jenner’s best friend who’s at the center of the latest Kardashian family scandal

Everything you need to know about Jordyn Woods, Kylie Jenner’s best friend who’s at the center of the latest Kardashian family scandal

  • Jordyn Woods has been friends with Kylie Jenner for years.
  • Woods is a model and she has her own activewear brand.
  • Reports have been circulating that Tristan Thompson, Khloe Kardashian’s boyfriend and father to her daughter True, cheated on her with Woods.

Reports have been circulating that Khloe Kardashian’s boyfriend Tristan Thompson cheated on her with Kylie Jenner’s best friend, Jordyn Woods. Fans of “Keeping Up with the Kardashians” already know Woods as Kylie’s best friend, but many might not know her whole story.

Woods and Jenner have known each other since they were in middle school, after being introduced by mutual friend Jaden Smith. Since then, Woods has, among other things, been signed to Wilhelmina Models, collaborated with major brands, and launched her own inclusive activewear brand.

Here’s what you need to know about Woods.

She’s California-raised

Jordyn Woods grew up just north of Los Angeles in Oak Park, California. She later moved to Calabasas at age 13. Her mum, Elizabeth Woods, is a talent and brand manager at Mixed Image Media and PR and she is also her daughter’s manager. Woods’ father John Woods was a sound engineer on “The Fresh Prince Of Bel Air” and he died from cancer in 2017.

Woods has close ties to the famous Smith family

Since her dad worked on “The Fresh Prince Of Bel Air,” Woods has a seemingly close relationship with the Smith family. In a post on Instagram in 2015, Jaden Smith – son of Will Smith and Jada Pinkett-Smith – wrote, “Jordyn Is One Of The First People I Ever Met, We’ve Been Friends Since A Few Days After I Was Born And Always Will Be.”

Woods has also credited Will Smith with “greatly impacting” her life, posting a sweet birthday message to her “Uncle Willy” on Instagram back in 2014.

She’s well-known for her friendship with Kylie Jenner

Woods is most well-known for being Kylie Jenner’s best friend. The two have been friends since eighth grade, according to a 2018 video on Jenner’s YouTube channel. Since then, Woods has appeared in episodes of “Keeping Up with the Kardashians” and Jenner’s spin-off series, “Life Of Kylie.” She’s also appeared in quite a few of Jenner’s YouTube videos.

She seems to have stepped into the role of auntie since Kylie gave birth to Stormi

Woods is obviously close with Jenner, so she is often seen spending time with Stormi, Jenner’s daughter with rapper Travis Scott. In a 2018 interview with E! Woods said, “Stormi is so sweet and so beautiful. I love hanging out with her all day.”

In another interview with People magazine, Woods referred to herself as Stormi’s “aunt.”

And it seems Woods was by Jenner’s side during her pregnancy with Stormi, too. In a YouTube video from 2018, Jenner said that Woods was with her when she first took the pregnancy test.

Woods even reportedly lived in Jenner’s guest home until the cheating reports surfaced. Elle magazine reported that she moved out this week.

Woods is signed to Wilhelmina Models

In 2016, Woods told The Cut that she was discovered on Instagram and she then signed to Wilhelmina Models in 2015. She later became a leading voice in the body positivity movement in fashion. In a 2018 interview with Teen Vogue, Woods said, “Body positivity to me is loving yourself and wanting to be the best version of yourself and not caring what anyone has to say.”

She has collaborated with major fashion retailers

In 2016, Woods created her first fashion collaboration with online retailer Boohoo. When creating the line, Woods said she wanted to make sure the clothing was versatile, adding that she “wanted to keep every girl in mind whether she was curvy or skinny.” The following year, Woods did a collaboration with plus-size brand Addition Elle after modelling in many campaigns for the retailer.

Woods made her New York Fashion Week debut in 2017

After being signed to Wilhelmina, Woods walked her first runway in the Lane Bryant and Christian Siriano fashion show in May 2016. In 2017, Woods walked her first New York Fashion Week show. It was the spring and summer 2018 Chromat show which was dubbed a groundbreaking moment for diversity on the runway, according to Yahoo.

Woods has her own inclusive activewear brand

Woods launched Secndnture in August 2018, a size-inclusive activewear line inspired by the idea that activewear should feel like a “second skin.” According to the brand’s website, the collection is made for “gym to street” style and offers products like leggings, sports bras, and bodysuits in sizes XS to 2XL.

Of the collection,Woods told WWD“As a curvy woman, it’s harder to find good, cute clothing that inspires you to actually want to work out. Once I realised there was a demand for activewear, I thought, why not make my own?”

Like Jenner, she has worked in the makeup industry

Along with her fashion collaborations, Woods has also partnered with beauty brands such as Too Faced, Eylure, and Kylie Cosmetics. She and Jenner revealed their collaboration in September 2018, and it included an eye-shadow palette, two lip glosses, a lipstick, and a highlighter palette.

Names of the eyeshadows in the Kylie x Jordyn palette include: Wife Life, Loyal, True Love, Peru, Soul Mate, My Heart, Don’t Ever Leave Me, Sister, Ride or Die, Marry Me, Wild Love, and Love You B*tch.

Read More:

Kylie Cosmetics is selling its Jordyn Woods-inspired lip kit for half off amid reports that she cheated with Tristan Thompson

The collection bundle sold out on the Kylie Cosmetics site, but the individual products are still available. Jenner also has a lip kit named “Jordy,” which is also sold out, but was recently being sold for half off.

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Trying to answer the Josh Rosen question for the Patriots

Trying to answer the Josh Rosen question for the Patriots

When the calendar flips to March in the NFL, we move firmly into “lying season.” This is the time of year when trial balloons are floated, rumors circulate like wildfire and every single team is in the market for every single player. Now, bearing in mind that most organizations have yet to even come close to finalizing their draft boards, the stories that swirl during this time of year keep fans buzzing and writers employed.

Right now the biggest rumor in the NFL world involves incoming quarterback Kyler Murray. Depending on who you listen to, Murray to the Arizona Cardinals with the first overall selection is all but a “done deal.” Which is interesting, given that last season the Cardinals drafted Josh Rosen with the tenth overall selection. Such a move would make the second-year quarterback available, and if you believe the latest scuttlebutt, Rosen would fetch only a third round selection in return.

Well, at least one team has three such selections on Day Two…

Would Rosen make sense for the New England Patriots? To answer this question it is important to look at both Rosen as a prospect and Rosen as a rookie.

Rosen the Prospect

Before diving into this topic it might make sense for an introduction of sorts. This is something that probably should have been done in the first piece written for Pats Pulpit, covering Nick Mullens, but better late than never. For those who have absolutely no idea who I am — likely many — I’m an ex-lawyer turned sportswriter, who focuses on quarterback study and offensive scheme analysis. For the past few years I’ve written for places like Inside the Pylon, the Washington Post, Pro Football Weekly, the Score, Big Blue View here on SB Nation, and I’ve been hosting the Locked On Patriots podcast for two seasons. Why do I focus on quarterbacks? After playing the position for 13 years, including four (poorly) in college, and studying it over at the Scouting Academy, it’s the one position I probably know best.

Having tried to establish some bona fides here at the Pulpit, let’s revisit Rosen the prospect. For purposes of full disclosure it is important to highlight that last year, the UCLA product was my top quarterback in the draft. If you want to read more on my rankings from a year ago, you can check them out here on Inside the Pylon.

As you can see, I was rather high on Rosen coming out. I viewed him as a schematically-diverse quarterback, with the ability to run any system and be almost “plug and play” in any different offense. I valued his mental approach to the game, and his ability to show good processing speed in the post-snap phase of a play – particularly when the defense shows him a different look than what he expected pre-snap – is something that is difficult for younger quarterback to pick up. So his prowess in that area was an important box to check. For a more involved look at Rosen the prospect, and how I viewed him, you can check out this 18-minute video I put together on him.

Now like with all young quarterbacks, there were flaws to his game. Much of the negative energy swirling around Rosen stemmed from off-the-field concerns. Whether it was his injury history, his attitude on the sidelines or at the podium during press conferences, his interests “away from football,” or the fact that he was “just using football to make money,” it seemed that the proverbial “attitude” issues and “character” concerns were his red flags. Even those in his corner seemed to struggle when defending him. Prior to the draft one of his former coaches, Jim Mora, described Rosen as a “millennial” who needed to be handled a bit differently. In the realm of professional football, sometimes that does not fly with those members of the old school.

But there were also on-the-field concerns. Rosen lacked the athleticism of some of the other quarterbacks in his class, such as Sam Darnold and Josh Allen. Escaping the pocket to extend plays is not his strong suit, and given his tennis background he would need to rely on footwork and quickness in the pocket to create space and avoid pressure. Modeling his game after Tom Brady, for example, was a proper path for him in my mind. Rosen also threw a big number of interceptions his final season at UCLA, and if you break those down you saw some poorly-placed throws, as well as some instances where he and his receivers were not on the same page. Was that on his teammates…or on him?

Still, I found enough to put him atop my board.

Rosen the Rookie

If you dig hard enough you can find takes of mine post-draft where I argue that the pairing of Rosen with Mike McCoy was a perfect marriage of offensive coordinator and rookie quarterback.

I know, I’m not exactly making the best case for agreeing with my work, but yeah…I missed on that one.

Arizona began the 2018-2019 season with the veteran Sam Bradford as the starting quarterback, and it was clear pretty quickly that he was not the best option for the Cardinals as their QB. In stepped Rosen to make his first start in Week 4, against the Seattle Seahawks. For my money, that was one of his more impressive outings during a difficult rookie season.

Take, for example, his first touchdown pass to Chad Williams (#10):

This is a maximum protection, two-receiver concept with both Larry Fitzgerald (#11) and Williams running crossing routes. Fitzgerald comes underneath while Williams goes over the top. The primary receiver on this play is Fitzgerald, and the offense is hoping that play-action in the backfield draws the linebackers down toward the line of scrimmage, freeing up the intermediate route to Fitzgerald.

Two of the linebackers, Barkevious Mingo (#51) and Bobby Wagner (#54) serve as the proverbial flies in the ointment on this scoring play. While they both crash down initially, each makes a quick retreat into his underneath zone, taking away the throwing lane on the dig route to Fitzgerald. Rosen (#3) then looks to the other option, Williams, as he crosses into the red zone. But now the QB needs to worry about free safety Earl Thomas (#29) in the middle of the field, so he puts this throw to the outside and away from the safety. Not only is the processing speed great here from Rosen, but the movement in the pocket is as well.

You could make the case that Rosen’s best throw of his rookie year camin in this game. During the start to his NFL career the young quarterback seemed to be developing a great relationship with tight end Ricky Seals-Jones (#86). Watch the connection between those two on this out pattern toward the left sideline:

This is a prime example of “NFL open.” Seals-Jones has a step on Wagner, and while the linebacker is in good position this is a throw that quarterbacks need to make to not only extend drives, but extend their careers. When watching it on the broadcast replay angle, the throw is even more impressive:

This is a perfect throw from Rosen and as Mark Schlereth points out in the booth, “you can’t throw it better than that.” The pass is delivered with enough touch to get it over Wagner, but with enough velocity to arrive before the safety can make a break on Seals-Jones. A truly impressive pass.

As stated earlier Rosen’s mental makeup was a big reason I was so high on him coming out of UCLA. As discussed with Nick Mullens, the ability to move defenders with your eyes is essential to playing the quarterback position…and playing it well. Early in Rosen’s Week 11 game against the Oakland Raiders he threw a bad interception on Arizona’s first possession. He came back and led a scoring drive on their ensuing possession, one he capped off with this beautiful touchdown strike to Fitzgerald:

Rosen opens his eyes and his feet to the right here, away from Fitzgerald who is aligned as the slot receiver. This full body manipulation freezes the safety in the middle of the field, giving Rosen and Fitzgerald an opportunity to connect on the seam from the slot. The rookie QB then delivers a perfect strike, with precision placement and more than enough velocity to prevent the safety from making a play on the football.

It might remind some of this throw from Brady last season:

Unfortunately for Rosen, some failures down stretch might be a big contributor to the current discussion. After what some termed a “historic” victory for the Cardinals in Week 13 at Lambeau Field, Arizona and their rookie quarterback hit more than a few speed bumps. Rosen struggled in Week 14 against the Detroit Lions, completing 26 of 41 passes for 240 yards and an interception. He threw two interceptions in a Week 15 loss against the Atlanta Falcons, and he was pulled at the end of that game, as well as at the end of a Week 16 outing against the Los Angeles Chargers. In the season finale against the Seahawks, Rosen was sacked six times, losing the football on two such occasions. He also took a perplexing sack near the end of the first half, when the Cardinals were out of timeouts (although he was pressured quickly on the play). In short, down the stretch Rosen really struggled, which might be part of the reason for the trade rumors, given the strength of recency bias.

But in that Green Bay game, we saw flashes of what he can do in the league. Back in Week 13 the Packers were 4-6-1, fighting for their playoff lives and wondering about the fate of head coach Mike McCarthy. But Rosen in that game, against Aaron Rodgers and the elements, was impressive, particularly on third down situations. In the first quarter he worked a full-field read on a Sticks concept to move the chains on this 3rd and 9 situation:

Later in the first half Rosen again converts a third and long, showing brilliant mental processing:

On this play the Packers disguise their coverage well, but right as the play begins they rotate into a Tampa 2 coverage, with the “middle of the field open.” Rosen knows exactly what to do with the football, snapping his eyes to the middle of the field and finding Fitzgerald in front of the retreating linebacker to move the chains.

A few minutes later, Rosen again converted a third down, hitting Trent Sherfield (#16) with this beautifully placed post route:

Finally, late in the fourth quarter the Cardinals faced a 3rd and 23 deep in their own territory, with just over four minutes remaining in a tied game. Rosen was forced out of the pocket and he shows an ability to create here in a scramble drill situations, finding Fitzgerald deep near the right sideline to again convert a huge third and long:

The Cardinals would finish the drive with a field goal to take the lead for good, and McCarthy would be fired shortly after the game.

Making the Call

Now, is the body of work sufficient to make a move for Rosen? I would argue that it is. From what he showed at UCLA through his turbulent rookie season, Rosen has displayed the traits that you often seek in a quarterback: Mental processing, accuracy, competitive toughness, ball placement, manipulation and anticipation as a passer. Were there struggles? Of course. But many rookie quarterbacks struggle, and Rosen is no different. When viewed with context, given the talent in place in Arizona, some of his failures make more sense.

Are there areas where he needs to improve? Of course. He will need to be faster with his reads, he will need to take better care of the football, both in the pocket and with his decision making. However, there is no reason to believe that these development cannot occur for him, provided he is in the right environment.

Let’s not forget, Rosen has been through a number of different offensive systems since his college days. UCLA ran two different offenses while he was in school, first a spread-based offense and later a more “pro-style” system with him featured more under center. Then as a rookie he played for two different offensive coordinators. More than anything else, some stability in terms of coaching and scheme would do him a world of good.

Whether the Patriots would even be interested in Rosen is another question. There were rumblings last season that New England was not high on the UCLA QB, reasons relating more to off-the-field issues than anything else. But if the asking price is only a third round pick – provide you believe those stories – then New England should at least explore the opportunity. Especially when you consider the associated cost: Rosen’s contract is extremely team-friendly over the course of the deal, given the rookie salary structure. Given that rookie quarterbacks are perhaps the biggest competitive advantage available to a team (outside of having Brady as your starting quarterback) the numbers also work in New England’s favor.

Finally, consider the 2019 quarterback class itself. While players like Murray, Dwayne Haskins and Drew Lock likely hear their names called in the first round, this group is viewed by many as a weak draft group. Daniel Jones to the Patriots late in the first round is one such rumor swirling around, and some (such as Mel Kiper) have mocked the Duke University QB to New England with that 32nd overall selection. But if the choice is Jones at 32 or Rosen for a third-round pick, or even a second, is anyone passing up the QB with one year of starting experience in the NFL?

Rumors of Rosen to New England have been swirling for over a year now, and given that this is the lying season, they might remain just that: Rumors. But if the QB is truly available, he might be the best option for the Patriots to address the quarterback position behind Brady this offseason has to offer.

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With Millions of Views, RuPaul’s Drag Race Is the Queen of Social Video

With Millions of Views, RuPaul’s Drag Race Is the Queen of Social Video

Straight off the back of All Stars season 4, the much-awaited season 11 of RuPaul’s Drag Race starts on VH1 in the U.S. on February 28. While the season 10 finale of Drag Race was watched by a record-breaking 527K viewers, Drag Race content on social video is pulling in millions of views. In fact, in the last 12 months, official content around the precedent-setting reality show and its contestants has generated 151.1M views on YouTube and 47.5M views on Facebook.

After years under the mainstream radar, the show’s fierce fanbase has pushed Drag Race to the forefront of pop culture. Lead judge RuPaul Charles, as well as the 126 contestants who have participated in seasons 1 to 11 are now fully-fledged social media stars in their own right. Media and entertainment publishers are also uploading content around the queens and the Emmy Award-winning show to capitalize on public demand for Drag Race news and content.

RuPaul’s Drag Race: Spilling the Tea via Social Video

Drag has always been a vitally-important, if not always acknowledged, influence on popular culture. RuPaul’s Drag Race was one of the first entertainment reality shows created exclusively around drag queens with each episode featuring fashion or artistic challenges, themed catwalks, and lip sync battle royales. Contestants compete to become “America’s Next Drag Superstar,” a title that carries a $100,000 cash prize and unparalleled media exposure.

Such is the popularity of the show, officially-uploaded social video content is serving as a marketing powerhouse. In the last 12 months, official Drag Race content uploaded to YouTube has generated 73.1M views, and 47.5M views on Facebook from properties owned by Viacom (which just earned a VideoAces Award for being the 10th most-watched global media property in the world!), and operated by VHI, RuPaul’s Drag Race, and Logo.

The first 8 seasons of the show were aired on Logo, a channel devoted to programming for LGBTQ+ audiences, before moving to VHI in 2017. Both cable channels are owned by Viacom, and their digital properties show clips from broadcast footage plus compilation videos and spotlights on different queens

The most-watched official upload to Facebook in the last 365 days is the “Best of Vanessa Vanjie Mateo” with 2.8M views. Miss Vanjie was knocked out in season ten but immediately became a firm fan favorite and is returning for a second chance on season 11:

Official clips from the show are published to the digital properties of Viacom owned VH1 and Logo, but the production studio behind the show is also incredibly active when it comes to promoting Drag Race content. In the last 12 months, WoWPresents, which launched the show on Logo back in February 2009, has uploaded 520 videos to YouTube generating 78M views and 2.5M engagements. The most-watched clip features Drag Race legends Trixie Mattel and Katya Zamolodchikova spilling the tea on a variety of subjects. The YouTube upload has generated 1.6M views to date:

The Most-Viewed Drag Race Videos to Date

Despite its current popularity, Drag Race started small on a niche cable channel. Although RuPaul was a celebrity in his own right back in 2009, nobody could have imagined just how much mainstream attention the show would eventually garner. In the past 10 years, it’s become a global phenomenon with spin-offs in Thailand and soon in the UK, and has a number of primetime Emmys and other awards under its belt.

Media and entertainment publishers are also pulling in huge views on YouTube and Facebook for content around the show, the judges, and the contestants. The top five most-watched videos published by media companies to YouTube in the last 12 months are:

  1. The Final Four Perform ‘American’ | RuPaul’s Drag Race Season 10 (VH1 – 3.4M)
  2. Top 10 Cringiest Moments from RuPaul’s Drag Race (MsMojo – 3.1M)
  3. ‘Category Is…TBT’ ft. Peppermint, Sasha, Trinity & Shea (VH1 – 2.4M)
  4. Top 10 Craziest Fights on RuPaul’s Drag Race (MsMojo – 2.3M)
  5. Cher: The Unauthorized Rusical 🌟 | RuPaul’s Drag Race Season 10 (VH1 – 2.0M)

The top five videos published by media companies to Facebook in the last 12 months are:

  1. Miz Cracker Makeup Transformation (Cosmopolitan – 7.2M)
  2. Aquaria Makeup Transformation (Part 2) (Cosmo Queens – 5.1M)
  3. Miz Cracker Drag Queen Makeup Tutorial (INSIDER Presents – 4.8M)
  4. RuPaul’s Drag Race Cards Against Humanity is here! 🙌 (The Hook – 4.2M)
  5. The Best of Vanessa Vanjie Mateo (RuPaul’s Drag Race – 2.8M)

If you love seeing how traditional TV networks use video marketing to drive interest around their shows and properties, check out how NBC continues to nurture its fan base for The Office via social video six years after the show ended!

About the Author

Carla Marshall

Carla Marshall

Carla Marshall is the Head Writer of Tubular Insights. With a YouTube-certified background, she specializes in video optimization and organic marketing.

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Back together again: The break didn’t last for Cardi B and Offset

Cardi B and Offset appear to be singing that bumpin’ track from 1979.

After a very public monthslong split, the pair were together at The Big Game Weekend Party at Oak Nightclub in Atlanta on Friday night, one day after TMZ spotted Cardi, 26, FaceTiming the Migos rapper, 27, whom she reportedly called her “significant other,” according to TMZ.

Cardi discussed their breakup and recent makeup to PEOPLE while in Atlanta on Friday, explaining that her relationship with Offset is “a personal thing.”

READ MORE: Cardi B causes stir on internet with ‘leaked’ Offset sex video

 “I feel like we just really are a very regular couple,” the “Money” rapper told PEOPLE.

“We just do regular things. I just feel like: We’re famous … we’re really popular right now — I just don’t know the obsession, like I feel like everything we do is a big deal. Even before the bad scandals, just from the first time they seen us together, it was just like this big crazy deal,” Cardi added in the interview.

But the two are “just taking things slow,” she explained. “We have a baby right now. That’s like our real big focus.”

Cardi B and Offset are parents to a 6-month-old daughter named Kulture Kiari. Although she would love to have a second child, Cardi told PEOPLE that now is not the right time.

I want a second child, but I got so much things to do first,” Cardi said in the interview. “Right now, a baby requires 24/7 attention, so imagine two?”

READ MORE: Cardi B releases photo of Kulture in second big reveal of the day

Cardi and Offset became an item in 2017, the same year they secretly married. For a good portion of their marriage, the pair had to fight rumors that Offset was unfaithful throughout their relationship before Cardi decided to part last December.

“We are really good friends and we are really good business partners — you know he’s always somebody that I run to talk to, and we got a lot of love for each other — but things just haven’t been working out between us for a long time,” Cardi explained in an Instagram post when the two initially broke up.

Offset himself admitted he had been unfaithful and apologized to his wife in his own IG post. “I was partaking in activity that I shouldn’t have been partaking in, and I apologize. You know what I’m saying? For breaking your heart, for breaking our promise, for breaking God’s promise and being a selfish, messed up husband.”

READ MORE: ‘Violating my baby father isn’t going to make me feel any better’: Cardi B defends Offset

Last month, however, the couple appeared to be working out their problems.

A source close to the couple told PEOPLE that Offset “has been pursuing her hard and trying to convince her to get back together with him since the day they split.”

He also promised he’d “behave,” the source said.

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