Select Page

Just about everyone on internet uses a screen name of some sort — and beauty influencers are no exception.

From Jeffree Star to James Charles, many of the biggest names in beauty go by different names online. NikkieTutorials and Patrick Starrr, for example, both use pseudonyms and screen names to better suit their online personas. So do Zoella and Tati Westbrook.

Here’s are 14 influencers who have done the same.

NikkieTutorials — Nikkie de Jager

Nikkie Tutorials

NikkieTutorials has been making YouTube videos since 2008.
Eugene Gologursky/Stringer/Getty Images


Though NikkieTutorials is one of the most popular YouTubers in the beauty space — she has more than 12.3 million subscribers — few people reference her by her full name: Nikkie de Jager.

While speaking to Teen Vogue in 2011, de Jager said she once had a YouTube channel called “something like GlamourGirlx3,” but knew she wanted a name that sounded “more professional.”

“I had to change the name,” de Jager told Teen Vogue. “Since I knew beauty videos were called tutorials, I thought, ‘Why not just take my name and put ‘tutorials’ after it?’ That’s how ‘NikkieTutorials’ was born.”

James Charles — James Charles Dickinson

james charles

James Charles is one of the most successful beauty influencers of all time.
Presley Ann/Getty Images


After starting his YouTube channel in 2016, James Charles grew a fan base of more than 16 million subscribers relatively quickly. Still, many of his fans only know his shortened moniker.

According to a 2014 tweet from the YouTuber, Charles stopped using his last name, Dickinson, to avoid jokes being made regarding his sexuality.

Manny MUA — Manny Gutierrez

Manny MUA

Manny Gutierrez has used a screen name instead of his surname for years.
Michael Kovac/Getty Images


Though the YouTuber hasn’t kept his last name, Gutierrez, a secret, he doesn’t often use it on social media. Instead, his YouTube channel, Twitter account, and Instagram page all feature the name Manny MUA, short for Manny Makeup Artist.

He discussed the pseudonym in one of his first videos back in 2014, saying: “The meaning behind my YouTube name? Well, my name’s Manny, and I’m a makeup artist. Manny MUA.”

Jeffree Star — Jeffrey Lynn Steininger

jeffree star

Jeffree Star changed his last name after moving to Los Angeles.
Rosdiana Ciaravolo/Getty Images


Jeffree Star is undoubtedly one of the most successful beauty influencers in the world. Not only does he have more than 16 million YouTube subscribers, but he also launched arguably the biggest makeup collection of the year in November.

However, he hasn’t always gone by his current name. While speaking with the Staten Island Advance in 2009, Star said he legally changed his last name from Steininger after moving to Los Angeles.

“Everything I do is kind of sarcastic, so I did it as a joke when I moved from Orange County to LA,” Star said. “It seemed that everyone wanted to be a star, and everyone was kind of fake and trying to use everyone.”

“To be, like, witty and funny, I said, ‘Euh, I want to be a star!'” he continued. “I made it up, started calling myself that, and it stuck.”

Kathleen Lights — Kathleen Fuentes

kathleen lights

Kathleen Lights typically uses her first name to describe herself online.

Kathleen Lights/YouTube


Kathleen Lights has been sharing beauty-related videos to YouTube since 2013, and has since amassed more than 4.1 million followers. Still, she rarely shares her last name, Fuentes, online. Instead, she often refers to herself using her first name or YouTube-channel title.

But it’s not just Kathleen and her fans who use a nickname to describe her. In 2016, the YouTuber tweeted that “no one” in her family uses her first name when speaking to her.

“Everyone calls me mama,” Kathleen tweeted. “Since birth. I don’t think I’ve ever heard my brother say my name.”

Zoella — Zoe Elizabeth Sugg

zoella

Zoe Sugg is known around the world by her YouTube-channel name, Zoella.
David M. Benett/Getty Images


When she first started her YouTube channel — which now has 4.8 million subscribers — Zoella shared lifestyle vlogs, fashion hauls, and beauty tips with her viewers under the name MoreZoella

Though she’s still known around the world as Zoella, the YouTuber has since rebranded to use her real name, Zoe Sugg. She’s also stopped sharing beauty routines online.

Kat Von D — Katherine von Drachenberg

kat von d

Kat Von D is a tattoo artist, television star, beauty-brand owner, and YouTuber.
Mario Anzuoni/Reuters


Kat Von D isn’t a beauty influencer in the traditional sense — she achieved fame through her tattoo artistry and television career prior to posting content online. Still, her namesake beauty brand, as well as the YouTube channel she created in 2009, pushed her to new heights.

But while many know her by her catchy seven-letter name, she was actually born Katherine von Drachenberg.

Bretman Rock — Bretman Rock Sacayanan Laforga

bretman rock

Bretman Rock uses a modified version of his name rather than a pseudonym.
Amy Sussman/E! Entertainment/Getty Images


Bretman Rock rose to internet fame thanks to his quirky beauty videos, which he started posting in 2015. But while some of his 6.7 million subscribers might assume he’s using a pseudonym, Rock actually uses a shortened version of his moniker.

In 2014, the YouTuber shared his full name, Bretman Rock Sacayanan Laforga, in an Instagram post. He also told a local news outlet that his father was inspired by pro wrestlers to create his first name.

“He particularly liked Bret Hart and The Rock, so that’s how he got Bretman Rock,” the YouTuber previously said in an interview, which has been re-posted by The List.

Tati Westbrook — Tatiana Aleksandra Krievins

tati westbrook

Tati Westbrook took her husband’s last name before getting married.

Tati Westbrook


Tati Westbrook has had a whirlwind career on YouTube. She’s shared hundreds of beauty videos, faced a public feud with James Charles, and has even launched her own makeup line. But she hasn’t always been forthcoming with her real name.

In a 2012 video titled “Get To Know Me,” Westbrook discussed keeping her last name a secret, saying: “My name is Tatiana. My middle name is Aleksandra. And my last name I’m keeping a big ole secret until I change it, which will be soon because I’m marrying the love of my life.”

Her husband James later explained that they thought it would be easier on fans if she didn’t change her name at the start of her career.

“When Tati was gonna be in Allure magazine, they insisted on publishing her last name, and we’re like, ‘Well we’re getting ready to get married, why not just take my last name and start using it? So that’s what she did.”

Westbrook’s maiden name, Krievins, has since popped up all over the internet.

Patrick Starrr — Patrick Simondac

patrick starr

Patrick Starrr is a beauty YouTuber who got his start working for MAC Cosmetics.
Rodin Eckenroth/Stringer/Getty Images


Patrick Starrr is one of the most popular men in the beauty community. He began posting YouTube videos in 2013, and has since garnered more than 4.4 million subscribers. He’s also created numerous makeup lines with MAC Cosmetics, his former employer.

While it’s unclear as to how he got the last name Starrr, multiple publications have reported that he was born as Patrick Simondac.

Norvina — Claudia Soare

norvina

Norvina is the daughter of Anastasia Beverly Hills founder, Anastasia Soare.
Stefanie Keenan/Getty Images


Norvina is famously known in the beauty world as the daughter of Anastasia Soare, the founder of Anastasia Beverly Hills. She also works as the brand’s president, and has appeared in some of its YouTube videos

But despite having a namesake eye-shadow palette, the social-media star isn’t actually named Norvina. According to Revelist, she was actually born in Romania as Claudia Soare.

Her mother reportedly wanted to name her Norvina after her grandfather, but was banned from doing so by Romanian officials. As a result, Anastasia chose to use the name Claudia on her birth certificate, but continued to call her Norvina throughout her life.

Shane Dawson — Shane Lee Yaw

shane dawson

At the time of this post, Shane Dawson is one of the biggest names in beauty.

Shane Dawson/YouTube


Throughout most of his career, Shane Dawson had no ties to the makeup industry. As of October, however, he’s practically become a full-fledged influencer. Not only did he create a makeup collection with Jeffree Star, but he also documented the process on YouTube

But while millions around the world know him by the name on his YouTube channel, Star was actually born as Shane Lee Yaw. While speaking to AOL in 2016, he revealed that an old talent agent encouraged him to change his name.

“My real name is Shane Yaw,” Dawson said. “That was just because my agent at the time said no one would want to see me because my name was awful, so I changed it, but it helped me create this other person.”

“When I get a bunch of hate comments, or people telling me, ‘Kill yourself!’ or ‘You’re ugly!’ or ‘You’re fat!’ or this and that, I don’t really process it because that’s for Shane Dawson, that’s not me.”

However, it’s unclear as to where he got the name Dawson from. Some fans argue he got the name from “Dawson’s Creek,” while others say it was inspired by “Titanic.”

Blair Fowler — Laura Elizabeth Fowler

Blair Fowler

Blair Fowler has been posting YouTube videos for approximately 12 years.
Gregg DeGuire/Getty Images


Blair Fowler is often considered to be one of the original beauty vloggers. She began posting YouTube videos in 2008 under the screen name JuicyStar07, but quickly became known as Blair. She currently has 1.7 million subscribers. 

Back in 2012 during a Q&A video, Fowler addressed the fact that she doesn’t use her legal name online, saying: “Is my real name Blair? Absolutely. My name that everybody calls me, my mom, my dad, like my entire family, Sawyer, everyone that I know calls me Blair.”

“It’s also my DBA, which means that I cash checks in Blair, my bank account is Blair, like all that type of stuff, I am Blair,” she continued. “But was I born with the first name Blair? No. So it’s legally not my name, it’s not what’s on my driver’s license or my passport.”

In 2017, however, she confirmed that her father was the one who advised her to go by Blair instead of Laura online.

More:

YouTube
YouTubers
Makeup
Beauty


Chevron icon
It indicates an expandable section or menu, or sometimes previous / next navigation options.

Read More