- On Monday, Jameela Jamil took to Twitter to call out Kim Kardashian West’s newest beauty product, the KKW Beauty Skin Perfecting Body Foundation.
- In her tweets, Jamil said the product could potentially transfer and “destroy your sheets,” and that she’d rather “make peace” with her “million stretch marks and eczema” than wear it.
- Jamil later shared a post about the foundation on Instagram, and said the product could potentially “make some skin conditions worse and is based on a photoshop ideal of a woman.”
- Kardashian West previously said she uses body foundation to cover her psoriasis, and shared a video of her applying the product to her grandmother’s arms.
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Jameela Jamil is likely not going to be purchasing the newest product from Kim Kardashian West’s makeup line, KKW Beauty.
On Monday, “The Good Place” actor took to Twitter to call out the $45 KKW Beauty Skin Perfecting Body Foundation, which is said to “blur imperfections, enhance skin tone, and provide a flawless finish,” according to the brand’s website. Jamil, however, believes the product could “destroy your sheets” and send the wrong message to women.
“Hard pass,” Jamil wrote on Twitter. “God damn the work to take it all off before bed so it doesn’t destroy your sheets.”
“I’d rather just make peace with my million stretch marks and eczema,” she continued. “Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break.”
Jamil followed up with more tweets about the foundation on Tuesday
On Twitter, Jamil said she has “pigment loss” caused by “severe eczema,” but refuses “to have these normal human marks weaponized against [her].”
“I have such severe eczema all over that my legs are covered in huge patches of pigment loss from scratching,” Jamil said. “I have a ton of stretch marks, and because I have Ehlers Danlos Syndrome, every time I cut, I scar. I refuse to have these normal human marks weaponized against me.”
Ehlers-Danlos Syndromes (EDS) are “a group of connective tissue disorders” that can be characterized by ultra-flexible joints and loose skin, among other symptoms, according to the Ehlers-Danlos Society.
And though Jamil acknowledged that some people “may not be ready to go without body make up,” she also promised her followers that she won’t stop “questioning and fighting the source of our shame.”
“And HEY I get that some of you may not be ready to go without body make up,” Jamil said on Twitter. “Because you’ve been taught to hate your natural body — which is devastating but so understandable in our current climate —but I’m not going to stop questioning and fighting the source of our shame.”
Jamil then reiterated her message on Instagram
In an Instagram post on Tuesday, Jamil said the foundation could potentially “make some skin conditions worse and is based on a photoshop ideal of a woman.”
“Seeing more and more companies sell — always marketing just at women — makeup that is for your body, to cover all your ‘flaws,'” Jamil wrote in the caption of her post. “This is a nightmare for your clothes, furniture, bedsheets, bank account — especially if you are tall or curvy, as you need so much extra — [and] it’s time consuming to put on and take off.”
“It clogs pores, can make some skin conditions worse, and is based on a photoshop ideal of a woman — which is a problematic downhill spiral,” she continued. “Yes I understand we should all be allowed to do whatever makes us feel good, but can we not also question why fully disguising our entire natural selves makes us feel better?”
“Why do we feel bad about ourselves?” she said. “Who did that? Who profits off it? Do boys have to live up to the same standards? Are they shamed as easily and frequently as us femmes? Isn’t there something a BIT off about making people’s happiness and confidence lie in doll-like perfection? I’m finding it all deeeeeply suspicious myself…”
People shared mixed reactions in response to Jamil’s thoughts on the foundation
On Twitter, some people said they agreed with the actor, and thanked her for encouraging others to embrace their natural bodies.
Others, however, seemingly felt Jamil’s tweets excluded those who wear makeup for fun and to feel confident.
Kardashian West previously faced criticism after announcing the launch of her body foundation
While some people wondered if Kardashian West’s foundation is necessary, others questioned if it could potentially stain clothing. Kardashian West, however, took to social media to shut down her critics.
On Wednesday, the multihyphenate star shared a video on Instagram in which she’s seen applying the KKW Beauty product onto her grandmother MJ’s arms. Throughout the video, her product seemingly smooths the appearance of MJ’s veins, and barely transfers when wiped with a paper towel.
The beauty mogul also previously used Instagram to tell her followers that she uses the products to cover her psoriasis.
Representatives for Jameela Jamil and KKW Beauty did not immediately respond to INSIDER’s requests for comment.
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