- Kendall Jenner got some backlash on social media for only appearing to wash her face for a few seconds.
- Her sister Kylie came under similar criticisms.
- We asked experts how long you should actually be washing your face.
- About 60 seconds is preferable.
- You should be careful not to over-scrub, though.
- Visit INSIDER’s homepage for more stories.
Kendall Jenner and Kylie Jenner have both come under fire lately for the very same reason: how they wash their faces.
One of Kendall Jenner’s brand partnerships is as a Proactiv skin-care ambassador, and in a sponsored video posted on her Twitter on Wednesday, she was seen applying cleanser to her face and then rinsing it off what appeared to be a few seconds later.
Apparently, this fast-face-washing habit runs in the family, as Kylie Jenner released a video last month promoting her own skin-care line, Kylie Skin, where she also appeared to wash her face quickly, earning her similar social-media backlash.
To find out if the Jenner sisters are really committing a skin-care sin, we asked dermatologists how long you should actually be washing your face.
Cleansing is the most important step in your skin-care routine, especially if you wear makeup or work out Doris Day, a New York City dermatologist, clinical associate professor of dermatology at NYU Langone Health and author of “Beyond Beautiful: Using the Power of Your Mind and Aesthetic Breakthroughs to Look Naturally Young and Radiant,” told INSIDER.
“We know that over the course of the day your skin is exposed to pollution, this accumulates on the skin and even more so if you’re wearing makeup, and can be toxic to the skin if not washed off at the end of the day,” said Day.
In order to properly remove makeup and impurities on the face, it takes longer than a few seconds to properly cleanse the face, Day said.
“We know that washing with a cleansing brush is about six times more effective than using your hands and, generally, it takes about 60 seconds at a minimum to cleanse the skin,” she said.”
That said, there is no hard and fast rule about how long we should wash our faces. “Healthy skin has a delicate chemistry that balances its own pH, which reduces inflammation and infection,” said Jessica Krant, MD, a board-certified New York City-based dermatologist.
In fact, over-washing, over scrubbing, and over exfoliating can lead to irritation and breakouts. “This feeds an industry all too ready to sell you five products to fix all of it!” said Krant. “Gentle makeup remover and a quick gentle wash are all that are necessary at baseline. If there are true medical issues such as acne, rosacea, or seborrheic dermatitis, those should be managed with specialized plans from a board-certified dermatologist, who may only suggest certain basic methods and over the counter products, or may suggest topical or oral medications if necessary,” said Dr. Krant.
Day agreed, saying that even though about 60 seconds is recommended, you shouldn’t be scrubbing your face for too long.
“Over cleansing or scrubbing or using overly harsh surfactants can strip the skin and leave it dry and irritated so overwashing is probably as bad as under-washing,” said Day.