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Our diverse group of newsroom testers tried out makeup brands that claim to be inclusive. This is what they found.
Hannah Gaber Saletan, USA TODAY

We’ll admit it: makeup is hard to do. 

We’ve all sat in front of a mirror for way too long trying to get that perfect winged eyeliner only to end up with a raccoon-esque look or walked out the house with a foundation that was two shades too light. 

That all ends here… kind of. 

These are some of our favorite six beauty gurus that you can follow on social media so you can up your makeup skills and walk out the house with that perfect look. But just hitting the follow button won’t help though. You still have to practice! 

“No one starts off being the best, but with time and practice you can get there,” says Ellarie Noel, an Atlanta based makeup artist. “Before YouTube and Instagram, I practiced doing my makeup everyday even if I wasn’t going anywhere and I got better and better over time.”

Here are some of our favorite beauty bloggers to follow.

Ellarie Noel

Why we stan:

She started doing “tipsy tutorials” and we can relate because how many times have you tried doing your makeup while pre-gaming for a night out?

Her makeup tutorials are flawless and very genuine. Her steady rise to beauty blogger fame hasn’t tainted her ability to connect with her audience while also cheekily making them laugh. 

More: Norwegian Air drops high heel, makeup requirement for female flight attendants

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She’s also a mom to an adorable 8-year-old daughter Zara, who goes by Yoshidoll. Ellarie often times involves her kid in her makeup and hair tutorials and posts the videos to Yoshidoll’s page.

Farah Dhukai

Why we stan:

Farah is all about budget-friendly beauty hacks. She has a remedy for every thing from dry, flaky skin to thinning hair. 

Her page consists of various makeup tutorials from the full-face beat to a “no makeup” makeup look and how to turn every day pantry items like tea bags into a hydrating face mask. 

In short, she’s a DIY queen. 

Hodhen Liaden

Why we stan:

First things first, this beautiful queen founded a social media page, Dark Skinned Hijabis, to combat colorism within the Muslim community. She regularly posts photos of Muslim women from all different backgrounds to showcase the diversity within the community.

More: I’m Muslim but don’t wear a headscarf. Stop using hijabs as a tool for ‘solidarity.’

Hodhen also helps darker skinned black women find matching foundation shades and swatches lip and eye colors so that they know how it will look on their skin. 

Nikkita Patel

Why we stan:

The way she sets up her beauty tutorials is so satisfying. Nikkita lists the products in the order she uses them in the video so you’re never lost or confused as to what she’s doing. 

While her makeup game is on point, she also has a variety of videos showing what types of products she uses to remove her makeup at the end of the day. No two videos are the same, so if you’re interested in a certain under eye cream or wonder if you should steam your face after removing your makeup you’ll most likely find the answer on her page. 

Lana Garcia

Why we stan:

Sometimes you don’t want just an every day “no makeup makeup” look. Sometimes you want a whole butterfly on your eye or you want to invoke sunset imagery with your eyeshadow.

Lana Garcia is your girl. She’s a pro at bold and vibrant eye makeup that’ll make anyone do a double take and ask how you made having non matching eyeshadow look so vogue.

Gary Thompson

Why we stan:

One simple reason — a black man in the beauty industry 👏

Thompson’s skin just glows and we can’t tell if he was just blessed or if his highlighter technique is just that flawless. Either way, we’re here for it. You’ll find everything on Thompson’s feed, from skincare routine to the perfect nude lip to meticulously blended foundation.

He also tags the products he used and separates them by what part of his face he used them on so you won’t be scrambling trying to jot down all the names as they flash by on the video.

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