- On Monday, beauty YouTuber Nikita Dragun shared screenshots of texts with James Charles to clear his name after a public feud with vlogger Tati Westbrook.
- Westbrook accused Charles of manipulating people and using friends for fame in a video after he promoted sleep vitamins from Sugar Bear Hair, a competitor of Westbrook’s vitamin line Halo Beauty.
- The texts date back to April 20 at 7:20 p.m., when Charles was attending weekend two of Coachella. According to Dragun’s screenshots, Charles asked to be connected with the Sugar Bear Hair team in the hopes of gaining extra security at the festival.
- People on social media now believe that Dragun’s screenshots are further proof that Charles lied about his vitamin sponsorship, as many feel that the timestamps don’t match up to the actual events.
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On Tuesday, beauty YouTuber Nikita Dragun entered the feud between James Charles and Tati Westbrook in an attempt to clear his name.
Dragun shared screenshots of text messages with Charles to show that she had introduced the 19-year-old makeup mogul to the beauty vitamin brand Sugar Bear Hair at Coachella. After this, Charles promoted sleep vitamins from Sugar Bear Hair — a competitor of Westbrook’s line of beauty vitamins Halo Beauty — in a video on his Instagram story.
Later, Westbrook accused Charles of manipulating people and using friends for fame in a 43-minute-long video.
We know it’s a lot. Let’s break it down.
Dragun’s messages appear to show that Charles reached out through her to Sugar Bear Hair to get an upgraded pass at Coachella that could give him access to further security
According to the screenshotted text messages that Dragun shared, Charles had asked her to connect him to the Sugar Bear Hair team on April 20 at 7:20 p.m. while at Coachella, where he seemingly hoped to get more security at the festival by way of “extra artist passes” in exchange for a sponsored post on social media.
Coachella sells general admission tickets in addition to giving out producer, artist, and VIP passes to get into different levels of access at the event. An artist pass is one of the ultimate VIP tickets at Coachella.
Within a span of three minutes, it appears that Dragun reached out to the vitamin company, and was able to obtain passes for Charles.
“Heard a situation needed some clarification,” Dragun captioned her screenshots. “My friend was in an emergency and texted me in the moment […] I connected him with Sugar Bear. Nothing shady.”
“Babe can you do me a favor and text your Sugar Bear person and ask if they have any extra artist passes for this weekend and that I’ll story,” Charles texted Dragon on April 20. “I’m in VIP and am getting attacked. Need help lol.”
“Yeah of course, two secs,” Dragun responded to Charles. “They said yes. Can I give them your number?”
A different YouTube channel said Charles lied in a direct message with them and said Sugar Bear Hair reached out to him — not the other way around, like Dragun’s screenshots suggest
The following day, a drama channel on YouTube called TeaSpillYT, which is run anonymously, took to Twitter to share screenshots of messages they claim to have previously exchanged with Charles.
In their screenshots, the makeup artist appears to claim that Sugar Bear Hair reached out to him first.
“So I was getting mobbed like crazy and the Sugar Bear team heard about it from a few influencers that were there,” Charles told TeaSpillYT. “And they texted me and were like hey James we have an extra artist and safari pass for you and a friend if you need to get backstage.”
“Sister lied to me,” TeaSpillYT wrote on Twitter.
The anonymous user also shared another screenshot of more messages they claim to have exchanged with Charles.
The second screenshot appears to show that the makeup artist was approached by Sugar Bear Hair.
“They said one Instagram story for our new sleep vitamins and you can post after the festival on Monday,” James told TeaSpillYT. “And I said gimme the pen to sign. Like there was no thought, no emotion behind it other than panic and wanting to be able to enjoy the festival.”
Many people on Twitter think Dragun’s screenshots don’t actually help Charles’ case at all
Many people on Twitter seem to believe Dragun’s screenshots suggest that Charles lied, as the makeup artist said in his advertisement that he met Sugar Bear Hair on weekend one of Coachella, which took place from April 12 to April 14. In the same advertisement, he also said the brand helped him with security during the festival, though it’s unclear if they provided assistance during the first or second weekend of the festival.
Other Twitter users feel that it’s unlikely that a brand would be able to create accommodations for Charles so quickly and at such short notice.
Some people feel that regardless of who reached out to who, Charles should not have promoted vitamins he hadn’t actually used.
Dragun, however, defended her screenshots and said she doesn’t have time to “fake texts.”
Beauty vlogger Gabriel Zamora also defended Dragun’s screenshots by replying to a fan on Twitter.
Representatives for Nikita Dragun, James Charles, and Sugar Bear Hair did not immediately reply to INSIDER’s requests for comment.
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