Select Page

james charles tati westbrook

James Charles is on the left, and Tati Westbrook is on the right.

Kevin Mazur/MG19/Getty Images and Tati Westbrook/YouTube

  • On Friday, beauty vlogger Tati Westbrook announced the end of her longtime friendship with makeup artist James Charles in a YouTube video titled “Bye Sister.”
  • Since the video was posted, Charles has lost nearly three million YouTube subscribers, while Westbrook has gained more followers than that amount.
  • Multiple celebrities have also unfollowed Charles on Instagram, and his merchandise website appears to have been taken down.
  • Westbrook, who typically posts new YouTube videos at least three times a week, has not uploaded anything to the platform since Friday. However, she has been publicly supported by stars like Shane Dawson.
  • Visit INSIDER’s homepage for more stories.

Beauty vloggers James Charles and Tati Westbrook have had a whirlwind week.

On Friday, Westbrook released a 43-minute-long video in which she ended her friendship with Charles, claiming that he used her to achieve fame and success. She also accused the 19-year-old of trying to manipulate others using his “fame, power, and money.”

Since her video was released, Charles has lost nearly three million YouTube subscribers, while Westbrook has gained just as many. Charles has also lost a number of celebrity Instagram followers, and Westbrook has yet to upload a new YouTube video, which she typically does at least three times a week.

Below, take a look at all the ways Westbrook and Charles appear to have been affected since their public feud.

Since Tati Westbrook publicly ended her friendship with James Charles on Friday, the 19-year-old makeup mogul has lost nearly three million YouTube subscribers.

James Charles’ live subscriber count on Tuesday.

Social Blade

Westbrook, however, appears to have gained the number of subscribers that Charles has lost.

Tati Westbrook’s live subscriber count on Tuesday.

Social Blade

Before posting her “Bye Sister” video on Friday, Westbrook had a following of more than 5.9 million on YouTube. At the time of writing, her Social Blade page shows her having 10 million subscribers and counting.

A live counter has been created to track their respective subscriber counts.

The subscriber counts of Westbrook and Charles are being livestreamed on YouTube.


Since Friday, a channel on YouTube called Tea4Real has been hosting a subscriber-count livestream. The live video shows the changing number of subscribers held by Westbrook and Charles respectively.

The video also lists the number of subscribers the two had prior to their feud.

Charles has lost tons of celebrity Instagram followers.

James Charles and Kim Kardashian West at the KKW Beauty launch in 2017.

Stefanie Keenan/Getty Images

So far, at least eight celebrities have unfollowed the makeup artist on Instagram: Kim Kardashian West, Kylie Jenner, Shawn Mendes, Demi Lovato, Katy Perry, Iggy Azalea, Ariana Grande, and Zhavia Ward.

Charles was also unfollowed by seven major YouTube stars, including Jeffree Star, Ethan and Grayson Dolan, Emma Chamberlain, Ricky Dillon, Antonio Garza, and, of course, Tati Westbrook.

Former fans of Charles’ are retaliating against the makeup mogul by destroying his namesake eye-shadow palette.

A TikTok user burns their James Charles x Morphe eye-shadow palette.


YouTube stars like Jeffree Star, Shane Dawson, and Trisha Paytas seemingly endorsed Westbrook’s vitamin brand, Halo Beauty.

Shane Dawson.

Shane Dawson/YouTube

Following Westbrook’s video on Friday, YouTuber Trisha Paytas took to Twitter to announce that she purchased vitamins from the beauty vlogger’s brand, Halo Beauty.

“24 hours ago I had no idea what a Tati was and now I’m buying every product she has,” Paytas wrote on Twitter. “Mainly cause I need my hair to grow.”

Read more: The explosive YouTube war between James Charles and Tati Westbrook is all because of vitamin supplements. Health experts say they can be a scam.

When a fan replied and said the vitamins work, Dawson answered his tweet: “It really does!! I use it daily!! Not spon! haha.”

While the two are not formally sponsored by Westbrook or her brand, the timely stamp of approval from Dawson and Paytas showed many fans that YouTube fan-favorites had taken sides.

That said, on Monday, Dawson spoke about the feud in an Instagram story, and seemed to offer a more heartfelt take on the public drama without necessarily picking a side.

“Even though I believe some people need to be humbled I also could never enjoy watching someone go through something like this,” he said, adding that he wants to “focus on good stuff” and that he feels like he has “tea poisoning from all this drama.”

Westbrook’s vitamin brand is said to have seen an “unexpected influx of orders” after the release of her video.

Tati Westbrook showcases her product, Halo Beauty.

Tati Westbrook/YouTube

According to one Twitter user, Halo Beauty sent an email to people who recently placed orders, informing them that the brand is “a few days behind” its shipping process.

“Due to an unexpected influx of orders, we are a few days behind processing your shipment,” Halo Beauty appears to have written in an email sent to customers. “Please know that our Halo elves are hard at work, and everything should be running smoothly by the end of this week!”

However, Westbrook hasn’t uploaded a new YouTube video since Friday.

Tati Westbrook in a May 2019 YouTube video.

Tati Westbrook/YouTube

The beauty vlogger typically uploads content three times a week, but has been nearly silent since her Friday video.

On Twitter, she said that she wouldn’t post a video on Monday because her “heart is still too heavy.”

“I feel like I need to remind you that we can hold truth & inspire change without grabbing onto hate,” Westbrook said in a tweet. “Honor your blessings, don’t abuse them. Celebrating pain will only bring it to your door. Love you guys, see you soon.”

Charles faced additional backlash in Australia, where he delayed a meet-and-greet, seemingly as a result of his feud.

YouTubers Dan Locke and Chloe Macdonald.

Exploration Date/YouTube

In the midst of the feud on Friday, Charles made an appearance at the Pacific Fair Shopping Centre in Queensland, Australia, for a meet-and-greet and Q&A.

According to fans who attended the event, Charles arrived two hours late, leaving many fans stranded outside in hot weather.

YouTubers Chloe Macdonald and Dan Locke, who are behind a channel called Exploration Date, also attended the event, and vlogged their experience. In their video, Macdonald and Locke said they waited two hours for Charles to arrive and that he “wasn’t himself” during his five-minute-long Q&A session.

Charles’ merchandise website, Sisters Apparel, appears to have been taken down since Westbrook’s video was released.

The Sisters Apparel website said it would be “opening soon” on Monday.

Sisters Apparel

The website once stocked sweatshirts, T-shirts, joggers, phone cases, and other products emblazoned with Charles’ catchphrase: “sisters.”

But on Monday, a visit to the Sisters Apparel website brought viewers to a black-and-white page that read, “Will be opening soon…” The website also said it is “currently under construction,” and offered an email sign-up for fans to learn about “launch updates.”

On Tuesday, the website appeared to have undergone another change, as a privacy-error message appears on its homepage.

While Charles and Sisters Apparel have yet to share any information about the website, some fans believe that Jeffree Star might have something to do with its apparent disappearance.

On Twitter, fans have pointed out that Sisters Apparel is stocked by Killer Merch, a company that Jeffree Star co-owns. Some believe that, because Star has sided with Westbrook, he may have chosen to remove Charles’ website from his company’s roster.

Representatives for James Charles and Tati Westbrook did not immediately reply to INSIDER’s request for comment.


James Charles
tati westbrook

Read More