Select Page

Kourtney Kardashian‘s little girl is following in her stylish footsteps!

In a new video made for Vogue sharing her everyday skincare and makeup routine, the reality star revealed that her 6½-year-old daughter Penelope Scotland loves playing with beauty products — just like her famous mama.

“My daughter loves makeup,” said the Keeping Up with the Kardashians personality, 39. “She has a little vanity in her room that my mom [Kris Jenner] gave her for Christmas.”

“I let her play, and I try to keep her makeup as clean as possible,” added Kardashian, who has long been vocal about her support of using natural, organic beauty products.

On Tuesday, she launched her new website called Poosh, which Vogue notes is named after Penelope. The lifestyle digital destination features an array of content in the beauty, style, home and wellness spaces — all with Kardashian’s stamp of approval and signature focus on clean beauty.

“I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space,” she wrote on the website. “Healthy living gets a bad rap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.”

Want all the latest pregnancy and birth announcements, plus celebrity mom blogs? Click here to get those and more in the PEOPLE Babies newsletter.

Kourtney Kardashian and daughter Penelope

RELATED: Poosh It Like Kourt! 5 Things We Learned from Kourtney Kardashian’s New Lifestyle Website

In February, Kardashian — who is also mom to sons Reign Aston, 4, and Mason Dash, 9, with ex Scott Disick — revealed on Instagram that Penelope had gotten her first haircut.

“First ever hair cut in all of her enchanting six years,” Kardashian captioned the post, adding a scissors emoji.

For the monumental occasion, Penelope traded her long blonde tresses for a layered bob — a style commonly worn by her famous aunts Kylie Jenner, Khloé Kardashian, Kim Kardashian West and even Kendall Jenner.

Penelope showed off her new look, done by celebrity hairstylist Andrew Fitzsimons, while wearing a black vinyl jacket and a white T-shirt.

RELATED VIDEO: Kourtney Kardashian Shows Off Her Figure in Sexy Bathtub Snap (with Strategically Placed Bubbles)


It’s no secret that Kardashian is grooming her daughter to be a little fashionista, from the new haircut to Penelope’s impressive style. Back in August, she chatted exclusively with PEOPLE, revealing that her own wardrobe is an open book when it comes to her middle child.

“I save things all the time and she always tells me, ‘Can I have this?’ … And I’m like, ‘What’s mine is yours,’ ” the reality star explained. “She likes to wear my bags a lot and I love mini bags, so I take a lot of her bags too.”

Kardashian also admitted that while she and Penelope definitely share pieces, the little girl has a bit of a mind of her own when it comes to her unique, adventurous style.

“She does everything. She loves it,” said the mother of three. “I usually just try to let her go with it. Once in a while I might chime in with, ‘Well, maybe it might look better like this,’ but for the most part, I let her do her thing.”

Read More